Brand Specialist

JMC Asian Marketing Corporation; Philippines; On-site; PHP 350,000 - 600,000; Full time

Benefits offered by this job

Health benefits

Professional development

Flexible work arrangements

Career advancement

Training opportunities

Job summary

JMC Asian Marketing Corporation seeks a Brand Specialist to develop and implement brand strategies across Asia, ensuring consistency and strong market presence. Based in Balintawak, QC, the role emphasizes strategic brand management and cross-functional collaboration to drive engagement and growth.

The ideal candidate has 1–2 years in brand management, strong English communication, and experience with brand guidelines and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 1–2 years minimum in brand management/brand strategy.
• Proven track record of developing brand strategies with measurable results.
• Strong market research, consumer insights and data interpretation skills.
• Excellent written and verbal English communication; Asian languages a plus.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research and competitive analysis for brand positioning.
• Create and maintain brand guidelines across channels and touchpoints.
• Collaborate with creative, digital and communications teams on campaigns.
• Manage brand messaging and tone across ads, social, print and digital touchpoints.
• Monitor brand performance metrics and provide reports and recommendations.
• Oversee brand partnerships to boost visibility and reach.
• Conduct brand audits and health assessments.
• Manage brand crisis communications when required.
• Stay informed on industry trends and consumer behavior.

Skills

Brand management

Market research

Strategic thinking

Cross-functional collaboration

Digital marketing

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing analytics platforms

Design software

Job description

About the role

JMC Asian Marketing Corporation is seeking a talented and strategic Brand Specialist to join our dynamic marketing and communications team. This is a full-time position based in Balintawak, Quezon City, Metro Manila. As a Brand Specialist, you will play a pivotal role in developing, implementing and managing brand strategies that resonate with our target audiences across Asia. You will be responsible for elevating our brand presence, ensuring consistency across all touchpoints, and driving meaningful engagement with customers. This role is integral to our company's growth objectives and will directly contribute to enhancing our market position and brand equity within the competitive Asian marketing landscape.

Key responsibilities

• Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities
• Conduct market research and competitive analysis to identify brand positioning opportunities and consumer insights
• Create and maintain brand guidelines, ensuring consistency across all marketing channels, communications and customer touchpoints
• Collaborate with creative, digital and communications teams to develop compelling brand campaigns and content
• Manage brand messaging and tone of voice across advertising, social media, print and digital platforms
• Monitor brand performance metrics and key performance indicators, providing regular reports and recommendations
• Oversee brand partnerships and collaborations to enhance brand visibility and reach
• Conduct brand audits and health assessments to evaluate brand perception and customer sentiment
• Manage brand crisis communications and reputation management when required
• Stay informed of industry trends, competitor activities and consumer behavior shifts to inform strategy updates

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 1-2 years of professional experience in brand management or brand strategy
• Proven track record of developing and successfully implementing brand strategies that delivered measurable results
• Strong analytical skills with experience in market research, consumer insights and data interpretation
• Excellent written and verbal communication skills in English; additional Asian languages are advantageous
• Proficiency in brand management tools, marketing analytics platforms and design software
• Creative thinking with the ability to translate brand vision into actionable tactical plans
• Experience managing cross-functional teams and working collaboratively with diverse stakeholders
• Knowledge of digital marketing channels, social media platforms and e-commerce environments
• Familiarity with Asian markets and consumer behavior is highly desirable
• Project management skills with the ability to manage multiple brand initiatives simultaneously
• Strong attention to detail and commitment to maintaining brand consistency and quality standards

What we offer

At JMC Asian Marketing Corporation, we are committed to fostering a dynamic, innovative and supportive workplace where talent thrives. We offer competitive remuneration packages commensurate with experience and qualifications. Our employees benefit from comprehensive health and wellness programs, professional development and training opportunities, and career advancement pathways within our growing organization. We encourage a collaborative work environment that values creativity, strategic thinking and results-driven contributions. We recognize the importance of work-life balance and support flexible working arrangements where applicable to the role. Additionally, we provide opportunities for employees to expand their expertise through industry conferences, workshops and certification programs. Our company culture celebrates diversity and inclusion, fostering an environment where every team member can contribute meaningfully to our collective success.

About us

JMC Asian Marketing Corporation is a leading marketing and communications firm specializing in brand management across Asian markets. With a deep understanding of diverse Asian consumer markets and a commitment to delivering innovative marketing solutions, we partner with leading brands to create meaningful connections with their audiences. Our mission is to elevate brand performance and drive sustainable business growth through strategic insights, creative excellence and data-driven marketing strategies. We pride ourselves on our expertise, collaborative culture and proven ability to navigate the complexities of Asian markets. Our team comprises talented marketing professionals, strategists and creative experts dedicated to helping clients build stronger, more resonant brands.