Brand Marketing Lead - Data-Driven Campaigns

Solaire Resort; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Solaire Resort is seeking a Manager, Brand Marketing to lead data-driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The role demands a strong background in brand development and cross-functional collaboration to deliver campaigns aligned with the resort's identity.

The ideal candidate will supervise budgets, guide creative execution, and build partnerships with agencies and digital firms to elevate the brand across all touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5–7+ years of experience in brand strategy and data-driven marketing.
• Proven success in a senior or managerial marketing role.
• Strong creative judgment aligned with brand standards.
• In-depth knowledge of current marketing trends and customer acquisition.
• Skilled in leading and developing high-performing teams.
• Proficient in digital marketing platforms, analytics tools, and CRM.
• Strong communicator with cross-department collaboration.
• Analytical mindset focusing on performance metrics.

Responsibilities

• Develops and executes innovative marketing strategies across Hotel, F&B, Retail, and Entertainment.
• Uses data-driven insights to identify growth opportunities and boost engagement.
• Oversees campaign planning and execution with cross-functional teams.
• Manages partnerships with agencies and production companies.
• Analyzes campaign performance and recommends optimization.
• Ensures cohesive marketing strategy across the resort.

Skills

Brand strategy

Data-driven marketing

Team leadership

Digital marketing

Analytics tools

CRM systems

Communication

Creative judgment

Performance metrics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM platforms

Analytics tools

Digital marketing platforms

Job description

Solaire Resort is seeking a Manager, Brand Marketing to lead data-driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The role demands a strong background in brand development and cross-functional collaboration to deliver campaigns aligned with the resort's identity.

The ideal candidate will supervise budgets, guide creative execution, and build partnerships with agencies and digital firms to elevate the brand across all touchpoints.