Senior Brand Manager

Asia Select, Inc.; Quezon City; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Asia Select, Inc. is seeking a seasoned Brand & Product Manager in Quezon City to lead marketing initiatives and drive growth across the portfolio. You will develop strategies based on consumer insights, oversee launches, and manage a team to deliver impactful campaigns while maintaining brand equity.

The role requires a bachelor's degree in marketing or related field, 5+ years in FMCG/consumer goods, and proven leadership. Hybrid work setup with flexible scheduling.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Management, or related field.
• At least 5 years in product or brand management within FMCG/food/beverage/consumer goods.
• At least 3 years in a supervisory or leadership role.
• Strong brand strategy, product development, marketing communications, insights, and market analysis.
• Experience managing launches, campaigns, advertising, and brand-building programs.
• Strong analytical, commercial and financial acumen, with profitability monitoring.

Responsibilities

• Develop and execute brand and marketing strategies to support sales, market share, and profitability targets.
• Lead planning, implementation, and evaluation of marketing programs, promotions, pricing, PR, events, and launches.
• Monitor brand performance and market trends to identify growth opportunities.
• Drive brand positioning and messaging across all consumer touchpoints.
• Lead product management activities, including new product development and lifecycle planning.
• Conduct market and consumer research for actionable insights.
• Evaluate campaigns and investments to maximize ROI.
• Collaborate with Sales, Trade Marketing, R&D, Supply Chain, and external partners.
• Monitor profitability of brands and product categories.
• Manage marketing budgets and resource costs.
• Prepare business reviews and strategic recommendations for senior management.
• Lead, coach, and develop marketing team members.
• Promote innovation, accountability, and continuous improvement within the team.

Skills

Brand strategy

Product development

Marketing communications

Consumer insights

Market analysis

Product launches

Leadership

Stakeholder management

Cross-functional collaboration

Microsoft Excel

PowerPoint

Word

Education

Bachelor's degree in Marketing, Business Administration, Management, or related field

Tools

Microsoft Excel

PowerPoint

Word

Job description

The position is responsible for leading brand and product management initiatives to drive sales growth, market share, profitability, and long-term brand equity. It develops and executes marketing strategies based on consumer insights, market intelligence, and business objectives while ensuring strong brand positioning and competitive advantage. The role oversees product portfolio performance, leads cross-functional marketing initiatives, and manages a team to deliver impactful campaigns, successful product launches, and sustainable business growth.

KEY RESPONSIBILITIES

You will:

• Develop and execute comprehensive brand and marketing strategies that support sales, market share, and profitability targets.
• Lead the planning, implementation, and evaluation of marketing programs, including promotions, advertising, pricing, public relations, events, and product launches.
• Monitor brand performance, market trends, consumer behavior, and competitive activities to identify growth opportunities and recommend strategic actions.
• Drive brand positioning, communication, and messaging to ensure consistency across all consumer touchpoints.
• Lead product management activities, including new product development, product enhancements, portfolio management, and lifecycle planning.
• Conduct market and consumer research to gain actionable insights into purchasing behavior, market opportunities, and emerging trends.
• Evaluate the effectiveness of marketing campaigns, promotional activities, and investments, and implement improvements to maximize return on investment.
• Collaborate with Sales, Trade Marketing, R&D, Supply Chain, and external partners to ensure effective execution of product and brand initiatives.
• Monitor and manage the profitability performance of assigned brands and product categories.
• Manage marketing budgets and ensure efficient utilization of resources while maintaining cost controls.
• Prepare business reviews, marketing reports, presentations, and strategic recommendations for senior management.
• Lead, coach, and develop marketing team members to strengthen capability, succession readiness, and overall team performance.
• Promote a culture of innovation, accountability, collaboration, and continuous improvement within the marketing team.

QUALIFICATIONS & REQUIREMENTS:

• You must have a bachelor's degree in Marketing, Business Administration, Management, or a related field.
• You must have at least 5 years of solid product or brand management experience within the FMCG, food, beverage, or consumer goods industry.
• You must have at least 3 years of experience in a supervisory or leadership role.
• You must have strong experience in brand strategy, product development, marketing communications, consumer insights, and market analysis.
• You must have experience managing product launches, promotional campaigns, advertising initiatives, and brand-building programs.
• You must have strong analytical, commercial, and financial acumen, including experience monitoring product profitability and marketing investments.
• You must have excellent project management and cross-functional collaboration skills.
• You must be proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• You must have excellent communication, presentation, leadership, and stakeholder management skills.
• You must be creative, results-oriented, highly organized, and capable of working effectively in a fast-paced business environment.

Work Schedule: Flexible schedule

Work Setup: Hybrid - Quezon City