Brand Manager

Philippine Dragon Media Network Corp.; Makati; On-site; PHP 669,600 - 1,339,200; Full time

Benefits offered by this job

HMO

Company Social Events

Holiday Gifts

Job summary

Philippine Dragon Media Network Corp. in Makati is seeking a Branding Manager to lead brand strategy and market entry initiatives for local and regional clients.

You will develop positioning, messaging frameworks, and go-to-market plans while ensuring brand consistency across channels. You will guide integrated marketing planning across events, PR, social, digital, and partnerships, manage client relationships, and mentor junior staff.

Qualifications

• 5–8 years experience in branding, strategy, or agency planning.
• Agency-side experience with client handling and execution ownership.
• Strong brand positioning, GTM, and campaign strategy.
• Ability to lead client presentations independently.
• Experience managing multiple accounts simultaneously.
• Strong strategic writing and deck-building skills.

Responsibilities

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines.
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies.
• Translate international or China-based brand directions into strategies that fit Filipino consumers.
• Identify client business challenges and turn them into clear strategic direction.
• Build full strategic decks from insight to execution recommendation.

Skills

Brand strategy

Campaign planning

Client management

Leadership

Deck building

Market research

Tools

PowerPoint

Job description

Hybrid - Makati 5-10 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Employee Recognition Program, Holiday Gifts

Government Mandated Benefits

Insurance Health & Wellness

HMO

Others

Company Social Events

Professional Development

Professional Development

Job Title: Branding Manager / Brand Manager

Key Responsibilities

Brand Strategy & Market Entry

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies
• Translate international or China-based brand directions into strategies that fit Filipino consumers
• Identify client business challenges and turn them into clear strategic direction
• Build full strategic decks from insight to execution recommendation

Integrated Marketing Planning

• Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships
• Create campaign frameworks that guide creative, media, content, and event teams
• Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands
• Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)

Leadership & Execution

• Lead end-to-end branding projects across multiple accounts
• Brief and manage creative, content, and design teams
• Present strategies to clients (founders, CMOs, GMs)
• Manage timelines, revisions, and client relationships
• Support SOW creation and project scoping
• Mentor junior and mid-level staff

Qualifications

• 5–8 years experience in branding, strategy, or agency planning
• Must have strong agency-side experience (client handling + execution ownership)
• Strong experience in brand positioning, GTM, and campaign strategy
• Ability to independently lead client presentations
• Experience managing multiple accounts simultaneously
• Strong strategic writing and deck-building skills

Sales and Marketing Negotiation Customer Relationship Management Branding Entrepreneurship Excellent Communication Skills Written Communication Risk Assessment