Segment Growth & Strategy Lead

GoTyme; Quezon City; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

GoTyme, a Philippine fintech venture, seeks a Segment Marketing Manager to own the end-to-end segment portfolio strategy and commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs that tie strategy to measurable ROI across the business.

You will elevate stakeholder conversations, ensure disciplined governance, and drive marketing investments that deliver sustainable segment growth while collaborating with Data & Analytics to

Qualifications

• Bachelor's degree in Marketing, Business Administration/ Management, or related field required.
• At least 5 years experience in marketing, brand management, product marketing, or similar roles.
• Experience in fast-paced industries such as e-commerce, fintech, or FMCG preferred.
• Proficient in marketing strategy, planning and implementation.
• Strong project and stakeholder management skills.
• Customer-obsessed with good communication skills.

Responsibilities

• Owns end-to-end segment portfolio strategy, prioritization, sequencing, and trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy.
• Requires business cases and ROI definitions before launches.
• Establishes prioritization and governance to protect customer experience and timelines.
• Owns commercial and budget accountability, linking spend to lift and profitability.
• Develops team capability through delegation, coaching, and cross-functional collaboration.
• Partners with Data & Analytics to measure impact and translate insights into portfolio strategy.

Skills

Marketing strategy

Planning & execution

Project management

Stakeholder management

Communication skills

Customer focus

Education

Bachelor's degree in Marketing/Business/Management

Job description

GoTyme, a Philippine fintech venture, seeks a Segment Marketing Manager to own the end-to-end segment portfolio strategy and commercial performance. You will shape growth plans, prioritize initiatives, and lead integrated go-to-market programs that tie strategy to measurable ROI across the business.

You will elevate stakeholder conversations, ensure disciplined governance, and drive marketing investments that deliver sustainable segment growth while collaborating with Data & Analytics to