CRM Marketing Lead

TYME; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

GoTyme, the Philippines-based digital bank, is seeking a seasoned professional to lead Lifecycle Marketing Programs (CRM). You will design and optimize flows, journeys, and segmentation to maximize lifetime value and conversions.

Collaborating with propositions, customer service, and sales, you will manage the CRM platform, create engaging content with the creative team, and define KPIs to measure impact.

Qualifications

• CRM and lifecycle marketing expertise
• Segmentation and personalization
• Automation of user journeys
• Cross-functional collaboration with propositions, customer service, and sales teams
• Management of customer engagement platforms
• Development and tracking of lifecycle KPIs
• Ability to measure, report on key metrics

Responsibilities

• Develop lifecycle marketing strategies and flows to maximize customer value.
• Lead creation of customer journeys and nudges to address customer issues and improve conversions.
• Manage the CRM platform and coordinate with internal creative teams for content.
• Define and own lifecycle marketing KPIs and report performance to stakeholders.

Job description

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, which has scaled to 6m customers in four years since launch.

At GoTyme, we have embarked on a journey to democratize financial services in the Philippines through the launch of a game-changing digital bank. We are seeking individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

Job Description:

ManageLifecycle Marketing Programs (CRM)

Leads development of lifecycle marketing strategies and creation of flows/journeys to maximize the sustainable lifetime value of clients via customer segmentation, personalization, and automated user journeys

Works closely with propositions, customer service, and sales teams to develop flows or nudges to address any customer/business issues

Manages customer engagement platform and develops CRM content in collaboration with internal creative team

Develop and own lifecycle marketing KPIs (with a focus on driving conversions via CRM)

Understand, measure, and report on key metrics withintheorganization