Brand Strategy Lead: Fintech Growth & Partnerships

Gotyme Ph; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GoTyme Bank is seeking a Brand Strategy Lead in Quezon City, Philippines to drive brand identity, campaigns, and partnerships across channels. You will translate brand strategy into marketable programs that raise awareness and loyalty in a competitive fintech landscape.

You will work cross-functionally with product, creative, digital, and analytics teams to craft data-driven campaigns, review outputs for brand consistency, and lead end-to-end partnerships that extend the brand's reach.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
• 4-6 years of experience in brand management, marketing strategy, or integrated campaign management, preferably fintech/tech consumer B2C.
• Proven experience running brand activations and events, from concept to on-ground execution.
• Experience negotiating and managing vendor/partner contracts, ideally with exposure to procurement or legal processes.
• Strong understanding of consumer journey, messaging, and communications strategy across channels.
• Demonstrated ability to lead and align cross-functional teams without direct authority.

Responsibilities

• Lead GoTyme Bank product launches and brand-led initiatives end-to-end.
• Collaborate with product, creative, digital, and analytics teams to deliver data-driven campaigns.
• Analyze campaign performance and optimize strategies.
• Review and guide outputs to ensure they reflect the brand strategy and positioning.
• Identify and develop brand partnerships; pitch concepts and negotiate terms.
• Manage end-to-end campaign lifecycles with timelines and budgets.

Skills

Brand management

Marketing strategy

Integrated campaigns

Vendor/partner contracts

Cross-functional leadership

Data-driven decisions

Digital marketing

Education

Bachelor’s or Master’s degree in Marketing/Business/Communications

Job description

GoTyme Bank is seeking a Brand Strategy Lead in Quezon City, Philippines to drive brand identity, campaigns, and partnerships across channels. You will translate brand strategy into marketable programs that raise awareness and loyalty in a competitive fintech landscape.

You will work cross-functionally with product, creative, digital, and analytics teams to craft data-driven campaigns, review outputs for brand consistency, and lead end-to-end partnerships that extend the brand's reach.