Performance Marketing Lead, Fintech Growth & Strategy

GoTyme Bank Corporation

Quezon City

On-site

PHP 1,000,000 - 1,500,000

Full time

14 days+

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Job summary

GoTyme Bank Corporation is seeking a Performance Marketing Lead to plan, execute, and optimize growth-focused media strategies for assigned customer segments and products. You will manage a team of performance marketing specialists and collaborate with internal partners (Segment, Product, Brand, Creative, Data & Analytics, CLM) and external media partners.

The role requires translating business objectives into scalable media plans and driving acquisition, activation, engagement, and conversion

Qualifications

Bachelor's degree in Marketing, Advertising, Business, Communications, Economics, or a related field.

Responsibilities

Own the performance marketing strategy for assigned segments, products, and growth initiatives, translating commercial objectives into clear media strategies and campaign plans.
Oversee end-to-end campaign delivery across assigned initiatives, from planning and setup through launch, optimization, reporting, and post-campaign evaluation.
Guide the team on campaign architecture, targeting, bidding, optimization events, audience signals, creative requirements, and budget allocation.
Ensure campaigns are actively optimized against media efficiency and downstream business/customer quality, rather than relying solely on platform-level metrics.
Identify scaling opportunities, diminishing returns, performance risks, and opportunities to reallocate investment across channels or campaigns.
Establish structured experimentation across audiences, creatives, objectives, signals, bidding strategies, and media mix.
Maintain strong campaign governance, including budget pacing, QA, tracking, documentation, and escalation.