About the role
As Sales Supervisor, you will lead the sales team in achieving business targets, improving sales performance, and maintaining excellent customer relationships. You will oversee daily sales operations, develop effective sales strategies, monitor team performance, identify growth opportunities, and coordinate with store operations, inventory, commissary, warehouse, marketing, and management teams to maximise sales opportunities and ensure customer orders are fulfilled.
Key responsibilities
- Supervise, lead, and monitor the daily activities and performance of the sales team.
- Assign sales targets, responsibilities, and priorities to team members.
- Conduct regular sales meetings and coach sales personnel to improve selling skills and productivity.
- Monitor attendance, punctuality, discipline, compliance, and adherence to company sales standards and procedures.
- Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
- Monitor sales performance, revenue generation, customer acquisition, sales pipelines, and target achievement.
- Identify opportunities to increase sales volume, revenue, customer acquisition, upselling, and cross-selling.
- Analyse sales trends, customer demand, market conditions, competitor activity, and customer preferences.
- Build and maintain relationships with existing and potential customers and develop new business accounts.
- Handle escalated customer concerns, complaints, special requests, inquiries, orders, and business opportunities.
- Prepare and submit accurate daily, weekly, and monthly sales reports and provide recommendations to management.
- Ensure sales personnel maintain strong knowledge of products, pricing, promotions, and appropriate product presentation.
- Conduct product briefings and sales training sessions and recommend improvements to sales approaches and product positioning.
- Coordinate with the Inventory Clerk, Store Supervisor, commissary, warehouse, and operations teams regarding product availability, stock requirements, replenishment, fulfilment, and delivery schedules.
- Monitor fast-moving and slow-moving products and ensure sales commitments are aligned with available inventory.
- Recommend promotional activities and sales initiatives to improve business performance.
- Ensure proper documentation of customer orders, quotations, sales transactions, discounts, promotions, and special pricing approvals.
- Protect confidential company and customer information and perform other related duties assigned by management.
What we're looking for
- Bachelor's degree in Business Administration, Marketing, Sales Management, or a related course.
- At least 2–3 years of sales experience, preferably in the Food and Beverage, Retail, FMCG, or Distribution industry.
- At least 1 year of supervisory or team leadership experience is an advantage.
- Proven ability to achieve sales targets and manage sales performance.
- Strong customer relationship management, negotiation, communication, presentation, and interpersonal skills.
- Knowledge of sales strategies, market development, and account management.
- Proficiency in Microsoft Office, particularly Excel, and sales reporting tools.
- Strong leadership, analytical, problem-solving, and decision-making abilities.
- Willingness to travel to or visit assigned branches and customer accounts as required.