Sales Capability Manager

Asia Brewery Incorporated; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asia Brewery Incorporated is seeking a Sales Capability Manager to design, develop, and implement programs that enhance the skills, knowledge, and effectiveness of the sales organization. This role focuses on building sales competencies, improving performance, and driving capability development aligned with business objectives.

You will lead capability framework design, training programs (classroom, virtual, on-the-job), and KPI-driven evaluation, collaborating with Sales Leaders and partners,

Qualifications

• Bachelor’s degree in Business, Marketing, Human Resources, or related field.
• With more than 5 years of experience in Sales, Sales Training, or Capability Development.
• Proven track record in designing and delivering sales training programs.
• Experience in FMCG, manufacturing, or multinational environments is a plus.
• Proficiency in learning management systems (LMS).
• Willing to travel nationwide.

Responsibilities

• Design and implement a comprehensive sales capability framework across all sales roles.
• Identify skill gaps and training needs through performance analysis and stakeholder engagement.
• Develop competency models, learning paths, and certification programs for sales teams.
• Create and deliver training programs (classroom, virtual, on-the-job) for sales personnel.
• Collaborate with internal and external partners to develop learning content.
• Ensure training programs are aligned with business goals, products, and market dynamics.

Skills

Sales training

Capability development

Coaching

Performance analysis

Stakeholder engagement

Education

Bachelor's degree

Tools

LMS

Job description

Job Summary

The Sales Capability Manager is responsible for designing, developing, and implementing programs that enhance the skills, knowledge, and effectiveness of the sales organization. This role focuses on building sales competencies, improving sales performance, and driving capability development initiatives aligned with business objectives.

Key Responsibilities

Sales Capability Development

• Design and implement a comprehensive sales capability framework across all sales roles
• Identify skill gaps and training needs through performance analysis and stakeholder engagement
• Develop competency models, learning paths, and certification programs for sales teams

Training & Learning Programs

• Create and deliver training programs (classroom, virtual, on-the-job) for sales personnel
• Collaborate with internal and external partners to develop learning content
• Ensure training programs are aligned with business goals, products, and market dynamics

Performance Improvement

• Analyze sales performance metrics to identify areas for improvement
• Partner with Sales Leaders to drive targeted interventions and coaching programs
• Monitor and evaluate effectiveness of training initiatives using KPIs and ROI measures

Sales Tools & Processes

• Develop and standardize sales tools, playbooks, and methodologies
• Ensure consistent implementation of sales processes across regions

Talent Development & Coaching

• Support onboarding programs for new sales hires
• Implement coaching frameworks for frontline managers
• Drive a culture of continuous learning and development within the sales organization

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, Human Resources, or related field.
• With more than 5 years of experience in Sales, Sales Training, or Capability Development
• Proven track record in designing and delivering sales training programs
• Experience in FMCG, manufacturing, or multinational environments is a plus
• Proficiency in learning management systems (LMS)
• Willing to travel nationwide