Sales Business Development Executive

Convene; Pasig; Hybrid; PHP 420,000 - 660,000; Full time

Job summary

Convene in Metro Manila, Philippines is seeking a Business Development Executive (Demand Generation & SQL Growth) to execute demand-generation activities and convert campaign-driven interest into Sales Qualified Leads. This role sits within the Sales team and collaborates with Marketing to nurture leads into booked meetings and pipeline opportunities.

You will manage HubSpot campaigns, perform outbound outreach, and qualify prospects in universities and public sector accounts.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related fields.
• At least 3 years of software sales experience with strong communication and organizational skills.
• Interest in sales development, business growth, or marketing execution.
• Coachable, proactive, and results-driven.

Responsibilities

• Execute demand-generation activities and convert campaign-driven interest into SQLs.
• Maintain and update prospect trackers and identify high-potential accounts.
• Conduct outbound outreach and qualification conversations to generate SQLs.
• Book qualified meetings and demos for the Sales team; ensure smooth handover of opportunities.
• Track and report outreach activity and pipeline impact.

Skills

Strong communication skills

Organizational skills

Interest in sales development

Coachable

Proactive

Results-driven

Education

Bachelor's degree in Business, Marketing, Communications, or related fields

Tools

HubSpot

Job description

Business Development Executive (Demand Generation & SQL Growth)

Department: Sales (with close collaboration with Marketing)

The Business Development Executive (BDE) is responsible for executing demandgeneration activities and converting campaign-driven interest into Sales Qualified Leads(SQLs).This role sits within the Sales team and works closely with Marketing to ensure that demandcreated through campaigns, webinars, and digital channels is actively followed up, qualified,and translated into booked meetings and qualified pipeline opportunities.This is a hybrid role that bridges demand generation execution and sales development, withclear ownership of SQL generation.

Key Responsibilities:

Demand Generation Execution

• Marketing list maintenance and Hubspot campaigns and sequences execution
• Support the execution of demand generation campaigns, including but not limited to
• email campaigns, webinars, and social media initiatives.
• Assist in growing and engaging LinkedIn groups and communities relevant to target
• accounts.
• Track and follow up on campaign responses and inbound interest in a timely manner.

Prospecting & Account Management

• Maintain and update a prospect tracker for assigned accounts (e.g., universities and
• other public sector assignments)
• Identify and prioritize high-potential prospects based on campaign engagement and
• Research key stakeholders and decision-makers within target accounts.
• Execute structured outbound email outreach to targeted prospects.
• Conduct qualification conversations to assess prospect interest, needs, and fit.
• Convert engaged prospects into Sales Qualified Leads (SQLs) using agreed qualification
• criteria.
• Book qualified meetings and demos for the Sales team.
• Ensure proper handover of qualified opportunities with clear context and next steps.
• Support Sales-led activities such as webinars or briefings through outreach and followups.
• Support Sales with demos when needed
• Track and report key activities and outcomes, including:
• Outreach emails sent
• Qualified conversations
• Meetings booked for Sales
• SQLs generated
• Pipeline opportunities influenced
• Provide insights to improve campaign-to-SQL conversion

Key Performance Indicators (KPIs)

• Completion and accuracy of Prospect Tracker
• High-Priority Prospects Identified
• Conference Leads Captured
• Qualified Conversations
• Meetings Booked for Sales
• Webinar Registrations Supported
• LinkedIn Group Engagement
• Sales Qualified Leads (SQLs) Generated
• Pipeline Opportunities Created

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related fields.
• With atleast 3 yrs of software sales experience with strong communication and organizational skills.
• Interest in sales development, business growth, or marketing execution.
• Coachable, proactive, and results-driven.
• Work Schedule: UK Shift (3:00 PM – 12:00 MN / 4:00 PM – 1:00 AM)