Business Development Executive

Azeus Group

Pasig

On-site

PHP 420,000 - 660,000

Full time

14 days+

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Job summary

Azeus Group in Pasig is seeking a Business Development Executive to drive demand generation and generate Sales Qualified Leads (SQLs) through campaigns, webinars, and digital channels.

You will work closely with Marketing and the Sales team, manage outbound outreach, qualify prospects, book meetings, and contribute to pipeline growth.

This hybrid role requires a proactive, coachable professional with 3+ years in software sales and a results-driven mindset.

Qualifications

Bachelor's degree in Business/Marketing/Communications or related field.
At least 3 years of experience in end-to-end software sales.
Coachable, proactive and results-driven.

Responsibilities

Execute demand-generation campaigns across emails, webinars, and social media.
Maintain prospect tracker and prioritize high-potential accounts.
Conduct qualification conversations to assess needs and fit.
Book qualified meetings and demos for Sales; handover with context.
Track KPI metrics and report pipeline insights to improve conversions.

Skills

Demand generation

Sales development

Outbound outreach

Account management

LinkedIn outreach

Campaign tracking

Education

Bachelor's degree in Business/Marketing/Communications

Tools

HubSpot

Job description

Business Development Executive (Demand Generation & SQL Growth)

Department: Sales (with close collaboration with Marketing)

The Business Development Executive (BDE) is responsible for executing demand-generation activities and converting campaign-driven interest into Sales Qualified Leads (SQLs). This role sits within the Sales team and works closely with Marketing to ensure that demand created through campaigns, webinars, and digital channels is actively followed up, qualified, and translated into booked meetings and qualified pipeline opportunities. This is a hybrid role that bridges demand generation execution and sales development, with clear ownership of SQL generation.

Key Responsibilities:

Demand Generation Execution

Marketing list maintenance and HubSpot campaigns and sequences execution
Support the execution of demand generation campaigns, including but not limited to email campaigns, webinars, and social media initiatives.
Assist in growing and engaging LinkedIn groups and communities relevant to target accounts.
Track and follow up on campaign responses and inbound interest in a timely manner.

Prospecting & Account Management

Maintain and update a prospect tracker for assigned accounts (e.g., universities and other public sector assignments)
Identify and prioritize high-potential prospects based on campaign engagement and sales criteria.
Research key stakeholders and decision-makers within target accounts.

Outbound Outreach & Qualification

Execute structured outbound email outreach to targeted prospects.
Conduct qualification conversations to assess prospect interest, needs, and fit.
Convert engaged prospects into Sales Qualified Leads (SQLs) using agreed qualification criteria.

Meeting Generation & Sales Support

Book qualified meetings and demos for the Sales team.
Ensure proper handover of qualified opportunities with clear context and next steps.
Support Sales-led activities such as webinars or briefings through outreach and followups.
Support Sales with demos when needed.

Pipeline Contribution & Reporting

Track and report key activities and outcomes, including:
- Outreach emails sent
- Qualified conversations
- Meetings booked for Sales
- SQLs generated
- Pipeline opportunities influenced
- Provide insights to improve campaign-to-SQL conversion

Key Performance Indicators (KPIs)