Business Development Executive (Demand Generation & SQL Growth)
Department: Sales (with close collaboration with Marketing)
Key Responsibilities
Demand Generation Execution
- Marketing list maintenance and Hubspot campaigns and sequences execution
- Support the execution of demand generation campaigns, including but not limited to email campaigns, webinars, and social media initiatives.
- Assist in growing and engaging LinkedIn groups and communities relevant to target accounts.
- Track and follow up on campaign responses and inbound interest in a timely manner.
Prospecting & Account Management
- Maintain and update a prospect tracker for assigned accounts (e.g., universities and other public sector assignments)
- Identify and prioritize high-potential prospects based on campaign engagement and sales criteria.
- Research key stakeholders and decision-makers within target accounts.
Outbound Outreach & Qualification
- Execute structured outbound email outreach to targeted prospects.
- Conduct qualification conversations to assess prospect interest, needs, and fit.
- Convert engaged prospects into Sales Qualified Leads (SQLs) using agreed qualification criteria.
Meeting Generation & Sales Support
- Book qualified meetings and demos for the Sales team.
- Ensure proper handover of qualified opportunities with clear context and next steps.
- Support Sales-led activities such as webinars or briefings through outreach and followups.
- Support Sales with demos when needed
Pipeline Contribution & Reporting
- Track and report key activities and outcomes, including:
- Outreach emails sent
- Qualified conversations
- Meetings booked for Sales
- SQLs generated
- Pipeline opportunities influenced
- Provide insights to improve campaign-to-SQL conversion
Key Performance Indicators (KPIs)
- Completion and accuracy of Prospect Tracker
- High-Priority Prospects Identified
- Conference Leads Captured
- Outreach Emails Sent
- Qualified Conversations
- Meetings Booked for Sales
- Webinar Registrations Supported
- LinkedIn Group Engagement
- Sales Qualified Leads (SQLs) Generated
- Pipeline Opportunities Created
- Total Hours Invested
Qualifications
- Bachelor's degree in Business, Marketing, Communications, or related fields.
- With at least 3yrs of experience with end to end software sales
- Interest in sales development, business growth, or marketing execution.
- Coachable, proactive, and results-driven.
Work Schedule: UK Shift (3:00 PM - 12:00 MN / 4:00 PM - 1:00 AM)