Sales and Events Lead (Catering)

AsiaPeopleSearch Inc.; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

AsiaPeopleSearch Inc. is seeking a Sales & Events Lead in Makati to oversee the Sales, Catering & Events team, drive revenue growth and ensure flawless event execution with exceptional customer service.

You will develop sales strategies, manage key accounts, coordinate with Marketing and Operations, mentor the team, and establish SOPs to enhance efficiency and client experience.

The ideal candidate has 3–5 years in events or sales leadership and a background in hospitality or related industries.

Qualifications

• 3–5 years’ experience in events, sales and/or business development, with leadership responsibility.
• Experience in catering or F&B industry preferred.
• Excellent communication, negotiation and presentation skills.
• Strong leadership and people management abilities.

Responsibilities

• Develop and execute sales, catering, and events strategies to drive revenue.
• Lead, coach, and manage Sales and Catering & Events teams to meet targets.
• Build strong relationships with key clients, partners, and vendors.
• Manage end-to-end client lifecycle from proposals to post-event evaluation.
• Handle strategic accounts to ensure client satisfaction and repeat business.
• Develop competitive proposals, contracts, and event packages.
• Monitor sales performance, market trends, budgets, and profitability.
• Oversee catering, events, partnerships, and promotional activities.
• Collaborate with Marketing and Operations for smooth execution.
• Establish and improve SOPs and service standards.
• Represent the company in client meetings and industry events.

Skills

Communication skills

Negotiation

Presentation skills

Leadership

Interpersonal skills

Education

Bachelor's degree in Hospitality Management or related field

Job description

Sales & Events Lead are the one who oversee the Sales, Catering & Events team, driving revenue growth while ensuring seamless event execution and excellent customer service. The role oversees sales strategy, business development, key accounts, catering operations, and team performance to achieve company objectives.

KEY RESPONSIBILITIES:

• Develop and execute sales, catering, and events strategies to drive revenue and business growth.

• Lead, coach, and manage the Sales and Catering & Events teams to achieve targets and performance objectives.

• Build and maintain strong relationships with key clients, partners, suppliers, and vendors.

• Manage the end-to-end client lifecycle, from business development and proposals to contracts, event execution, and post-event evaluation.

• Handle key and strategic accounts, ensuring client satisfaction and repeat business.

• Develop competitive proposals, contracts, event packages, and promotional initiatives.

• Monitor sales performance, market trends, budgets, forecasts, and profitability.

• Oversee catering, events, partnerships, and promotional activities to ensure quality and cost efficiency.

• Collaborate with Marketing, Operations, Commissary, and other teams to ensure smooth event execution.

• Establish and improve SOPs and service standards to enhance operational efficiency and customer experience.

• Represent the company in client meetings, industry events, and networking activities to generate new business opportunities.

JOB QUALIFICATIONS:

• College graduate, preferably a Bachelor’s degree in Hospitality Management, Hotel & Restaurant Management, Marketing, Business Administration, and similar programs

• At least 3-5 years’ experience in events, sales and/or business development (preferably in the catering or food & Beverage industry) and in a leadership role.

• Excellent communication, negotiation and presentation skills

• Excellent leadership and management skills

• Personable, presentable, and with excellent communication and interpersonal skills