Retention Growth Lead, FinTech Engagement

Globe; Metro Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Career growth opportunities

Flexible work arrangements

Job summary

Globe's GCash team in the Philippines is seeking a senior marketer to lead customer lifecycle management and marketing strategy across multiple segments. You will craft personalized retention campaigns, analyze behavior, and drive data-driven growth to increase engagement and product usage.

You will partner with cross-functional teams, manage campaigns end-to-end, monitor key metrics, and optimize budgets to maximize impact.

Qualifications

• 5-6 years in Customer Lifecycle Management or Marketing Strategy.
• Experience in fintech/tech/app-based industries is preferred.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Develop personalized customer retention and engagement strategies across segments.
• Analyze customer behavior and usage to identify growth opportunities and improve retention.
• Lead data-driven campaigns that increase active use of GCash products.
• Plan and execute end-to-end marketing campaigns and go-to-market strategies.
• Monitor key metrics like retained active users, product usage, and transaction frequency.
• Ensure campaigns are delivered on time and aligned with business goals.

Skills

CRM & lifecycle marketing

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Stakeholder management

Tools

SQL

Job description

Globe's GCash team in the Philippines is seeking a senior marketer to lead customer lifecycle management and marketing strategy across multiple segments. You will craft personalized retention campaigns, analyze behavior, and drive data-driven growth to increase engagement and product usage.

You will partner with cross-functional teams, manage campaigns end-to-end, monitor key metrics, and optimize budgets to maximize impact.