Lifecycle Growth Manager - Reactivation & Retention

Globe Telecom, Inc.; Philippines; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Career growth opportunities

Flexible compensation and benefits package

Job summary

Globe Telecom, Inc. is seeking a Resurrection Manager to lead strategies enhancing user engagement for GCash. This role focuses on the reactivation of lapsed users through data-driven programs and cross-functional collaboration.

The ideal candidate will have a Bachelor's degree and at least 2 years of experience in customer lifecycle management. Competitive compensation and benefits are offered within a dynamic team aiming to transform the FinTech landscape in the Philippines.

Qualifications

• 2+ years of experience in customer lifecycle management or retention marketing.
• Experience in fast-paced digital, app-based or fintech environments preferred.
• Strong analytical skills to use data for decision-making.

Responsibilities

• Develop and execute strategies to reactivate and retain GCash users.
• Analyze customer behavior and campaign performance using data.
• Collaborate with teams to build effective in-app journeys.

Skills

Customer lifecycle management

Analytical skills

Stakeholder management

Campaign management

Strong communication

Education

Bachelor’s degree in Business, Marketing, Management or related field

Tools

SQL or similar data tools

Job description

Globe Telecom, Inc. is seeking a Resurrection Manager to lead strategies enhancing user engagement for GCash. This role focuses on the reactivation of lapsed users through data-driven programs and cross-functional collaboration.

The ideal candidate will have a Bachelor's degree and at least 2 years of experience in customer lifecycle management. Competitive compensation and benefits are offered within a dynamic team aiming to transform the FinTech landscape in the Philippines.