Cards Growth Marketing Manager - Offline Payments

Globe Telecom, Inc.; Philippines; Hybrid; PHP 900,000 - 1,500,000; Full time

Job summary

Globe Telecom, Inc. is seeking a Manager for Cards Offline Payments to drive growth and commercial performance of the GCash Cards portfolio.

You will own end-to-end business planning, collaborate with Product, Marketing, and cross-functional teams, and translate consumer insights into impactful growth initiatives. You will oversee campaign execution, budgets, and performance optimization, aiming to increase MAU, revenue, ATPU, and card adoption while delivering a seamless customer experience in

Qualifications

• Growth and revenue-focused marketing leadership.
• Experience translating consumer insights into growth initiatives.
• Strong cross-functional collaboration and stakeholder management.

Responsibilities

• Lead revenue planning, forecasting, and KPI performance for the Cards business.
• Develop go-to-market strategies and campaigns with Product and Marketing teams.
• Collaborate with marketing to drive awareness, conversion, and usage of GCash Cards.
• Oversee budgeting, spend optimization, and ROI measurement.
• Translate market insights into actionable recommendations for product and communications.
• Manage multiple initiatives with cross-functional teams from planning to execution.

Skills

Growth marketing

Product marketing

Commercial marketing

Data-driven marketing

Cross-functional collaboration

Stakeholder management

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing, Business, Economics, Communications, or related field

Job description

Globe Telecom, Inc. is seeking a Manager for Cards Offline Payments to drive growth and commercial performance of the GCash Cards portfolio.

You will own end-to-end business planning, collaborate with Product, Marketing, and cross-functional teams, and translate consumer insights into impactful growth initiatives. You will oversee campaign execution, budgets, and performance optimization, aiming to increase MAU, revenue, ATPU, and card adoption while delivering a seamless customer experience in