Retention Manager

Globe; Metro Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Career growth opportunities

Flexible work arrangements

Job summary

Globe's GCash team in the Philippines is seeking a senior marketer to lead customer lifecycle management and marketing strategy across multiple segments. You will craft personalized retention campaigns, analyze behavior, and drive data-driven growth to increase engagement and product usage.

You will partner with cross-functional teams, manage campaigns end-to-end, monitor key metrics, and optimize budgets to maximize impact.

Qualifications

• 5-6 years in Customer Lifecycle Management or Marketing Strategy.
• Experience in fintech/tech/app-based industries is preferred.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Develop personalized customer retention and engagement strategies across segments.
• Analyze customer behavior and usage to identify growth opportunities and improve retention.
• Lead data-driven campaigns that increase active use of GCash products.
• Plan and execute end-to-end marketing campaigns and go-to-market strategies.
• Monitor key metrics like retained active users, product usage, and transaction frequency.
• Ensure campaigns are delivered on time and aligned with business goals.

Skills

CRM & lifecycle marketing

Marketing strategy

Data-driven decision making

Cross-functional collaboration

Stakeholder management

Tools

SQL

Job description

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! You will be responsible for the following:

Responsibilities

• Develop personalized customer retention and engagement strategies across different customer segments.
• Analyze customer behavior, usage patterns, and business performance to identify opportunities for growth and improve retention.
• Lead data-driven initiatives and campaigns that encourage customers to stay active and use more GCash products and services.
• Plan and execute end-to-end marketing campaigns and go-to-market strategies based on customer needs and business priorities.
• Monitor key business metrics, including retained active users, product usage, transaction frequency, average transaction value, and active days.
• Ensure campaigns and initiatives are delivered on time and aligned with business goals.
• Work closely with cross-functional teams and external partners to improve campaign execution and overall customer experience.
• Manage marketing budgets and ensure resources are used effectively to deliver expected results.
• Continuously improve processes and ways of working to support better collaboration and campaign delivery.

We are looking for:

• 5-6 years of experience in Customer Lifecycle Management, CRM, Corporate Strategy, or Marketing Strategy.
• Experience in fast-paced industries such as technology, fintech, telecommunications, or app-based businesses.
• Proven experience in developing strategies, improving processes, and managing large-scale programs or initiatives.
• Strong understanding of customer behavior, segmentation, portfolio management, and customer engagement strategies.
• Strong analytical skills and the ability to turn data into clear, actionable insights.
• Experience in forecasting and managing customer segments or portfolios is a plus.
• Knowledge of SQL or other data tools is an advantage.
• Strong project management skills and the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills, with the ability to work with teams and leaders across different functions.
• Ability to adapt quickly, make data-driven decisions, and work well in a fast-paced environment.

What We Offer

• Opportunity for career growth and development in the #1 FinTech company in the country.
• Working with a dynamic and highly collaborative team who want to change the game.
• A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.
• Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.
• GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines' #1 finance superapp, advancing financial inclusion through 'Finance for All'.
• G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.
• Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.
• Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.
• BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.