Retention & Google Ads Growth Lead

BabyOrgano; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

BabyOrgano is seeking aRetention & Google Ads Executive to drive customer retention and paid growth. You will plan lifecycle campaigns across WhatsApp, Email, SMS, and Push, and manage Google Ads across Search, Shopping, and Performance Max.

Join a fast-growing D2C brand and collaborate with Creative, E‑commerce, Content, and Support teams to optimize ROAS, CAC, and CLTV while testing new audiences and journeys.

Qualifications

• 2–4 years in D2C / E-commerce / FMCG roles.
• Hands-on with Google Ads and Performance Marketing.
• Familiar with Google Search, Shopping, Performance Max and Remarketing.
• Experience with CRM / Retention campaigns and lifecycle marketing.
• Strong analytical and communication skills.

Responsibilities

• Plan and execute retention and lifecycle marketing campaigns across WhatsApp, Email, SMS, Push notifications.
• Develop campaigns for repeat purchases, reactivation, cross-sell, upsell, and abandoned carts.
• Manage customer segmentation and personalized communication based on behavior and history.
• Plan, execute, and optimize Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
• Monitor and optimize campaigns based on ROAS, CAC, CPA, CTR, CPC, conversion rate and revenue.
• Test keywords, audiences, ad-copy, and campaign optimization.
• Identify opportunities to improve retention, CLTV, repeat purchase rate and ROI.
• Track campaign performance and prepare reports with actionable insights.
• Collaborate with Creative, E-commerce, Performance Marketing, Content, and Support teams.
• Continuously test new campaigns, audiences, offers, creatives, and customer journeys.

Skills

Google Ads

Performance Marketing

CRM campaigns

Analytics

Tools

GA4

Google Merchant Center

Shopify

Job description

BabyOrgano is seeking aRetention & Google Ads Executive to drive customer retention and paid growth. You will plan lifecycle campaigns across WhatsApp, Email, SMS, and Push, and manage Google Ads across Search, Shopping, and Performance Max.

Join a fast-growing D2C brand and collaborate with Creative, E‑commerce, Content, and Support teams to optimize ROAS, CAC, and CLTV while testing new audiences and journeys.