Retention & Google Ads Executive

BabyOrgano; Philippines; Vor Ort; PHP 600.000 - 1.000.000; Vollzeit

Zusammenfassung

BabyOrgano is seeking aRetention & Google Ads Executive to drive customer retention and paid growth. You will plan lifecycle campaigns across WhatsApp, Email, SMS, and Push, and manage Google Ads across Search, Shopping, and Performance Max.

Join a fast-growing D2C brand and collaborate with Creative, E‑commerce, Content, and Support teams to optimize ROAS, CAC, and CLTV while testing new audiences and journeys.

Qualifikationen

• 2–4 years in D2C / E-commerce / FMCG roles.
• Hands-on with Google Ads and Performance Marketing.
• Familiar with Google Search, Shopping, Performance Max and Remarketing.
• Experience with CRM / Retention campaigns and lifecycle marketing.
• Strong analytical and communication skills.

Aufgaben

• Plan and execute retention and lifecycle marketing campaigns across WhatsApp, Email, SMS, Push notifications.
• Develop campaigns for repeat purchases, reactivation, cross-sell, upsell, and abandoned carts.
• Manage customer segmentation and personalized communication based on behavior and history.
• Plan, execute, and optimize Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
• Monitor and optimize campaigns based on ROAS, CAC, CPA, CTR, CPC, conversion rate and revenue.
• Test keywords, audiences, ad-copy, and campaign optimization.
• Identify opportunities to improve retention, CLTV, repeat purchase rate and ROI.
• Track campaign performance and prepare reports with actionable insights.
• Collaborate with Creative, E-commerce, Performance Marketing, Content, and Support teams.
• Continuously test new campaigns, audiences, offers, creatives, and customer journeys.

Kenntnisse

Google Ads

Performance Marketing

CRM campaigns

Analytics

Tools

GA4

Google Merchant Center

Shopify

Jobbeschreibung

BabyOrgano is a growing D2C brand focused on safe, natural, and effective products for babies, kids, and families. We are looking for a Retention & Google Ads Executive who can drive both customer retention and paid growth.

Key Responsibilities

• Plan and execute customer retention and lifecycle marketing campaigns across WhatsApp, Email, SMS, Push Notifications, etc.
• Develop campaigns for repeat purchases, reactivation, cross-sell, upsell, abandoned carts, and customer engagement.
• Manage customer segmentation and personalized communication based on customer behavior and purchase history.
• Plan, execute, and optimize Google Ads campaigns including Search, Shopping, Performance Max, Display, and Remarketing.
• Monitor and optimize campaigns based on ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue.
• Conduct keyword research, audience analysis, ad-copy testing, and campaign optimization.
• Identify opportunities to improve customer retention, CLTV, repeat purchase rate, and overall marketing ROI.
• Track campaign performance and prepare regular reports with actionable insights.
• Work closely with Creative, E-commerce, Performance Marketing, Content, and Customer Support teams.
• Continuously test new campaigns, audiences, offers, creatives, and customer journeys.

Requirements

• 2–4 years of experience in D2C / E-commerce / FMCG / Consumer Brands.
• Hands-on experience in Google Ads and Performance Marketing.
• Good understanding of Google Search, Shopping, Performance Max, and Remarketing.
• Experience with CRM / Retention Marketing and customer lifecycle campaigns.
• Strong understanding of ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and CLTV.
• Experience with WhatsApp, Email, SMS, Push Notifications, or CRM platforms is preferred.
• Strong analytical, communication, and problem-solving skills.
• Data-driven mindset with strong ownership and execution ability.

Good to Have

• Experience with GA4, Google Merchant Center, Shopify, or CRM platforms such as Klaviyo, MoEngage, WebEngage, CleverTap, Interakt, etc.
• Basic understanding of Meta Ads and D2C marketing funnels.

Required Skills

Campaign Planning Collaboration & Respect Content Direction Google Ads Google Analytics Growth & Learning Mindset Audience Targeting Marketing Analytics Marketing Retention Marketing