Growth-Focused Digital Ads & Analytics Specialist

Be Global E-commerce Corporation; Manila; On-site; PHP 350,000 - 600,000; Full time

Job summary

Be Global E-Commerce Corporation is seeking a Digital Marketing Specialist to oversee paid advertising campaigns and analyze performance data. You will plan, execute, and optimize ads across Facebook, Google, LinkedIn, Instagram, and other networks, driving engagement and conversions.

You will conduct audience research, collaborate with creative teams, manage budgets, and generate actionable insights to improve ROI for campaigns targeting both local and regional markets.

Qualifications

• Proven work experience in digital marketing management roles.
• Experience in planning and optimizing paid advertising campaigns across platforms.
• Strong analytical and presentation skills; able to translate data into insights.

Responsibilities

• Plan, execute, and optimize digital ad campaigns across multiple platforms.
• Conduct audience research and segmentation for precise targeting.
• Collaborate with creative and content teams to develop compelling ad assets.
• Monitor budgets and allocate spend to maximize ROI within constraints.
• Utilize analytics tools to track CTR, CPC, CPA, ROAS, and conversions; report insights.
• Implement conversion tracking and optimize campaigns for leads or sales.
• Monitor competitor trends and industry best practices for competitive advantage.
• Create reports and dashboards communicating performance to stakeholders.

Skills

Digital marketing

Analytics

Campaign management

Communication

Team collaboration

Multitasking

Education

BS in Marketing/Advertising/Digital Media

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Instagram Ads

TikTok Ads

Job description

Be Global E-Commerce Corporation is seeking a Digital Marketing Specialist to oversee paid advertising campaigns and analyze performance data. You will plan, execute, and optimize ads across Facebook, Google, LinkedIn, Instagram, and other networks, driving engagement and conversions.

You will conduct audience research, collaborate with creative teams, manage budgets, and generate actionable insights to improve ROI for campaigns targeting both local and regional markets.