Growth-Focused Paid Media Lead (Google & Meta)

KDCI Outsourcing; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

KDCI Outsourcing is seeking a Paid Media Specialist to lead paid digital campaigns across Google Ads and Meta Ads, focusing on customer acquisition, sales, ROI, and CPA. The role requires hands-on ownership, strong analytics, and collaboration with marketing and creative teams to translate data into action.

The ideal candidate will manage campaigns end-to-end, optimize budgets for ROI, conduct A/B tests, and report performance to stakeholders, while driving continuous improvement in a fast-paced

Qualifications

• 2–3 years of professional paid advertising experience.
• Hands-on experience with Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns.
• Owns campaigns end-to-end with ROI and CPA focus.
• Proficient in analyzing data and translating into actions.
• Strong communication and stakeholder management.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Shopping, Display).
• Create and refine Meta Ads campaigns across Facebook and Instagram.
• Optimize budgets to maximize ROI across platforms.
• Monitor performance and make data-driven adjustments.
• Run A/B tests on creative, messaging, targeting and more.
• Report on key metrics and insights.
• Collaborate with marketing and creative teams on ad creative.
• Document SOPs and campaign processes.

Skills

Paid media strategy

Campaign optimization

ROI optimization

CPA optimization

A/B testing

Data analysis

Stakeholder management

Campaign ownership

Communication

Tools

Google Ads platform

Meta Ads platform

Job description

KDCI Outsourcing is seeking a Paid Media Specialist to lead paid digital campaigns across Google Ads and Meta Ads, focusing on customer acquisition, sales, ROI, and CPA. The role requires hands-on ownership, strong analytics, and collaboration with marketing and creative teams to translate data into action.

The ideal candidate will manage campaigns end-to-end, optimize budgets for ROI, conduct A/B tests, and report performance to stakeholders, while driving continuous improvement in a fast-paced