RETAIL MARKETING MANAGER – APPLIANCES

HCMO INTERNATIONAL TRADING; San Juan; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

HCMO INTERNATIONAL TRADING is seeking a seasoned Retail Marketing professional to lead appliance retail campaigns, in-store promotions, and brand initiatives across our store network. You will develop plans, manage budgets, coordinate with stores, dealers, and agencies, and analyze campaigns to drive traffic and sell-through while maintaining a consistent brand image.

The role requires 3–5 years in marketing with a focus on retail or consumer electronics, strong digital marketing skills, and

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3-5 years of marketing experience, preferably in appliances, consumer electronics, retail, or FMCG.
• Strong skills in retail marketing, promotions, merchandising, and digital marketing.
• Creative, organized, and results-oriented.
• Strong communication and project management skills.

Responsibilities

• Develop and implement retail marketing plans and campaigns.
• Plan and manage promotions, discounts, trade activities, and product launches.
• Develop in-store displays, POS materials, signage, and merchandising programs.
• Coordinate marketing activities with retail stores, dealers, and sales teams.
• Manage digital and social media campaigns supporting retail sales.
• Monitor competitor promotions, pricing, and market activities.
• Develop strategies to increase store traffic and product sell-through.
• Manage marketing budgets and monitor campaign effectiveness.
• Coordinate with suppliers, agencies, and internal departments.
• Analyze sales and campaign results and recommend improvements.
• Ensure consistent brand image across stores and retail channels.

Skills

Retail marketing

Promotions

Merchandising

Digital marketing

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Job description

About the role

Responsible for developing and executing retail marketing strategies, promotions, brand campaigns, and in-store activities to increase appliance sales, brand awareness, and customer traffic.

Key responsibilities

• Develop and implement retail marketing plans and campaigns.

• Plan and manage promotions, discounts, trade activities, and product launches.

• Develop in-store displays, POS materials, signage, and merchandising programs.

• Coordinate marketing activities with retail stores, dealers, and sales teams.

• Manage digital and social media campaigns supporting retail sales.

• Monitor competitor promotions, pricing, and market activities.

• Develop strategies to increase store traffic and product sell-through.

• Manage marketing budgets and monitor campaign effectiveness.

• Coordinate with suppliers, agencies, and internal departments.

• Analyze sales and campaign results and recommend improvements.

• Ensure consistent brand image across stores and retail channels.

About you

• Bachelor's degree in Marketing, Business, or related field.

• 3-5 years of marketing experience, preferably in appliances, consumer electronics, retail, or FMCG.

• Strong skills in retail marketing, promotions, merchandising, and digital marketing.

• Creative, organized, and results-oriented.

• Strong communication and project management skills.

Key KPIs

Sales Growth | Campaign ROI | Store Traffic | Promotion Performance | Brand Visibility | Product Sell-Through | Marketing Budget Efficiency