Brand Marketing Manager

Talento Solutions Inc.; Las Piñas; On-site; PHP 669,600 - 1,004,400; Full time

Benefits offered by this job

HMO

Job Training

Professional Development

Job summary

A marketing firm in Metro Manila seeks an experienced professional to develop and execute brand strategies. The ideal candidate will have 5-8+ years experience in brand marketing, preferably in appliances or consumer electronics. Responsibilities include leading go-to-market strategies, managing integrated campaigns, and overseeing budget and performance management. Strong analytical, leadership, and communication skills are essential for success in this role.

Qualifications

• 5–8+ years of experience in brand marketing, preferably in appliances or consumer electronics.
• Strong experience in integrated marketing campaigns and product launches.
• Proven ability to drive revenue growth and brand performance.

Responsibilities

• Develop and execute the annual brand marketing strategy.
• Lead go-to-market strategies for new product launches.
• Plan and implement integrated ATL and BTL campaigns.
• Manage the annual marketing budget effectively.

Skills

Brand marketing

Integrated marketing campaigns

Analytical skills

Leadership

Communication skills

Education

Bachelor’s degree in Marketing, Business Administration or related field

MBA preferred

Job description

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Professional Development

Job Training, Professional Development

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute the annual brand marketing strategy aligned with business and sales objectives
• Define target segments and establish clear consumer positioning
• Ensure consistent brand messaging across all customer touchpoints
• Conduct competitive benchmarking and market trend analysis

2. Product Marketing & Launch Management

• Lead go-to-market strategies for new product launches
• Develop product value propositions and pricing strategies
• Coordinate cross-functionally with product, sales, and supply chain teams to ensure launch readiness
• Prepare sales kits, product training materials, and dealer support tools

3. Campaign & Digital Marketing Management

• Plan and implement integrated ATL and BTL campaigns (TV, radio, print, digital, retail)
• Manage digital marketing initiatives including social media, e-commerce platforms, and SEO/SEM
• Oversee creative development and agency partnerships
• Monitor campaign ROI and optimize marketing performance

4. Trade & Retail Marketing

• Develop in-store branding and promotional programs
• Support distributor and dealer marketing initiatives
• Manage merchandising standards and POS materials
• Coordinate seasonal promotions and sales activations

5. Budget & Performance Management

• Manage the annual marketing budget effectively
• Track KPIs including brand awareness, market share, sales growth, and ROI Analyze sales performance and recommend strategic improvements

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• 5–8+ years of experience in brand marketing, preferably in appliances or consumer electronics
• Strong experience in integrated marketing campaigns and product launches
• Excellent analytical, leadership, and communication skills
• Proven ability to drive revenue growth and brand performance