GENERAL MANAGER – APPLIANCES

HCMO INTERNATIONAL TRADING; San Juan; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

HCMO INTERNATIONAL TRADING in the Philippines seeks a senior executive to manage and grow its appliance business across sales, marketing, operations, distribution, inventory, e-commerce, and profitability. The role leads sales and operations teams, expands dealer/distributor/retail channels, and strengthens brand presence while ensuring efficient logistics and after-sales support.

The ideal candidate has a bachelor’s degree in business or related field and 5–10 years of management experience in

Qualifications

• Bachelor’s degree in Business, Marketing, Management, or related field.
• 5–10 years of management experience, preferably in appliances, consumer electronics, retail, or distribution.
• Strong leadership, sales, negotiation, and business development skills.
• Knowledge of Philippine retail, distribution, and e-commerce markets.
• Results-oriented with strong analytical and decision-making abilities.

Responsibilities

• Develop and execute business and sales strategies for the appliance division.
• Achieve sales, revenue, and profit targets.
• Lead and manage the sales and operations teams.
• Expand dealer, distributor, retail, and online channels.
• Manage product selection, pricing, promotions, and inventory.
• Develop and strengthen appliance brands and market presence.
• Monitor sales performance, expenses, margins, and inventory.
• Oversee e-commerce channels (Shopee, Lazada, TikTok Shop).
• Ensure efficient logistics, customer service, and after-sales support.
• Recruit, train, and motivate employees.
• Provide regular business performance reports to top management.

Skills

Leadership

Sales

Negotiation

Business development

Analytical thinking

Decision making

Education

Bachelor’s degree (Business/Marketing/Management)

Job description

About the role

Responsible for the overall management and growth of the company's appliance business, including sales, marketing, operations, distribution, inventory, e-commerce, and profitability.

Key responsibilities

• Develop and execute business and sales strategies.
• Achieve sales, revenue, and profit targets.
• Lead and manage the sales and operations teams.
• Expand dealer, distributor, retail, and online channels.
• Manage product selection, pricing, promotions, and inventory.
• Develop and strengthen appliance brands and market presence.
• Monitor sales performance, expenses, margins, and inventory.
• Build relationships with key customers, dealers, and business partners.
• Oversee e-commerce channels such as Shopee, Lazada, and TikTok Shop.
• Ensure efficient logistics, customer service, and after-sales support.
• Recruit, train, and motivate employees.
• Provide regular business performance reports to top management.

About you

• Bachelor's degree in Business, Marketing, Management, or related field.
• 5–10 years of management experience, preferably in appliances, consumer electronics, retail, or distribution.
• Strong leadership, sales, negotiation, and business development skills.
• Knowledge of Philippine retail, distribution, and e-commerce markets.
• Results-oriented with strong analytical and decision‑making abilities.

Key KPIs

Sales Growth | Gross Margin | Profitability | Dealer Expansion | Inventory Turnover | E‑Commerce Sales | Team Performance | Customer Satisfaction