Retail Brand Manager

TL Sales and Management Services Inc.; Quezon City; On-site; PHP 900,000 - 1,350,000; Full time

Job summary

TL Sales and Management Services Inc. is seeking a dynamic Retail Brand Manager based in Cubao, Quezon City, Metro Manila.

You will oversee brand operations across multiple retail sites, ensuring consistent brand presentation, customer experience, and sales performance across locations. You will translate brand strategy into operational excellence, lead store-level teams, and collaborate with marketing and product teams to execute campaigns and launches.

Qualifications

• Proven retail management experience, ideally across multiple sites or regional operations.
• Strong leadership and people management abilities.
• In-depth knowledge of retail operations, including POS, inventory management, visual merchandising, and customer service standards.
• Ability to analyse sales data and financial metrics to inform strategy.
• Excellent communication and stakeholder management skills.
• Knowledge of brand management principles and enforcing brand guidelines across locations.
• Problem-solving and adaptability in changing market conditions.
• Proficiency with retail management software and Microsoft Office applications.
• Bachelor's degree in Business Management, Marketing, Retail Management, or related field is preferred.
• Experience in the Asia-Pacific region or similar emerging markets is advantageous.

Responsibilities

• Develop and implement comprehensive brand strategies across all assigned retail locations to ensure consistent brand messaging and customer experience
• Manage and oversee day-to-day operations at multiple retail sites, including inventory management, visual merchandising, and store layout optimisation
• Monitor sales performance, analyse trends, and implement corrective actions to achieve or exceed sales targets across all locations
• Recruit, train, and manage retail staff at multiple sites, ensuring high levels of customer service and product knowledge
• Conduct regular site visits and audits to ensure compliance with brand standards, company policies, and operational procedures
• Collaborate with marketing and product development teams to execute promotional campaigns and product launches effectively across locations
• Maintain and build strong relationships with key stakeholders, including regional managers, corporate teams, and retail partners
• Analyse market trends and competitor activity to inform brand positioning and identify growth opportunities
• Prepare detailed reports on brand performance, profitability, and operational metrics for senior management review
• Ensure all locations maintain appropriate inventory levels whilst minimising stock obsolescence

Skills

Retail management

People management

Brand management

Analytics

Stakeholder management

Visual merchandising

POS systems

Inventory management

Cross-functional collaboration

Forecasting

Education

Bachelor's degree in Business Management / Marketing / Retail Management or related field

Tools

Microsoft Office

Retail management software

Job description

About the role

We are seeking a dynamic and experienced Retail Brand Manager to join TL Sales and Management Services Inc. This is a full-time position based in Cubao, Quezon City, Metro Manila. In this strategic role, you will oversee brand operations across multiple retail sites, ensuring consistent brand presentation, customer experience, and sales performance. The Retail Brand Manager plays a pivotal role in translating brand strategy into operational excellence across all locations, directly impacting business growth and market positioning.

Key responsibilities

1. Develop and implement comprehensive brand strategies across all assigned retail locations to ensure consistent brand messaging and customer experience
2. Manage and oversee day-to-day operations at multiple retail sites, including inventory management, visual merchandising, and store layout optimisation
3. Monitor sales performance, analyse trends, and implement corrective actions to achieve or exceed sales targets across all locations
4. Recruit, train, and manage retail staff at multiple sites, ensuring high levels of customer service and product knowledge
5. Conduct regular site visits and audits to ensure compliance with brand standards, company policies, and operational procedures
6. Collaborate with marketing and product development teams to execute promotional campaigns and product launches effectively across locations
7. Maintain and build strong relationships with key stakeholders, including regional managers, corporate teams, and retail partners
8. Analyse market trends and competitor activity to inform brand positioning and identify growth opportunities
9. Prepare detailed reports on brand performance, profitability, and operational metrics for senior management review
10. Ensure all locations maintain appropriate inventory levels whilst minimising stock obsolescence

What we're looking for

1. Proven experience in retail management, preferably managing multiple sites or regional retail operations within the consumer products sector
2. Strong leadership and people management skills, with the ability to motivate and develop retail teams across different locations
3. In-depth understanding of retail operations, including point-of-sale systems, inventory management, visual merchandising, and customer service standards
4. Demonstrated ability to analyse sales data and financial metrics to drive business performance and inform strategic decisions
5. Excellent communication and stakeholder management abilities, with experience presenting to senior management and cross-functional teams
6. Knowledge of brand management principles and experience implementing brand guidelines across retail environments
7. Problem-solving skills and the ability to adapt to changing market conditions and operational challenges
8. Proficiency with retail management software and Microsoft Office applications
9. Bachelor's degree in Business Management, Marketing, Retail Management, or a related field is preferred
10. Experience in the Asia-Pacific region or similar emerging markets is advantageous

What we offer

At TL Sales and Management Services Inc., we are committed to supporting the professional growth and well-being of our employees. We offer a competitive salary package commensurate with experience and qualifications. Our comprehensive benefits programme includes health and wellness initiatives, ongoing professional development opportunities, and career advancement pathways within our growing organisation. We foster a collaborative and inclusive workplace culture where your contributions are valued and recognised. We provide flexibility where possible to support work-life balance whilst maintaining our commitment to operational excellence across all retail locations.

About us

TL Sales and Management Services Inc. is a leading retail and consumer products management company committed to delivering exceptional brand experiences across multiple retail touchpoints. With a strong presence in the Philippine market, we partner with leading brands to optimise their retail operations, enhance customer engagement, and drive sustainable growth. Our mission is to bridge the gap between brand strategy and retail execution, creating meaningful connections between consumers and the brands they love. We pride ourselves on our customer-centric approach, operational excellence, and our talented team of retail professionals dedicated to delivering results.