Remote Paid Media Performance Specialist

Pavago; Philippines; Remote; PHP 500,000 - 800,000; Full time

Job summary

Pavago is seeking a data-driven Performance Marketer to plan, manage, and optimize paid campaigns across Google Ads and Meta Ads. You’ll own campaign performance, analyze data, manage budgets, and run structured experiments to improve results.

Collaboration with designers and the marketing team is essential to align campaigns with business goals. The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously seeks testing opportunities to improve

Qualifications

• Proven hands-on experience managing paid media campaigns at scale.
• Proficiency with Google Ads, Meta Ads Manager and other platforms.
• Experience with campaign setup, conversion tracking, monitoring and optimization.
• Strong analytical skills and data-driven decision making.
• Familiarity with tracking/attribution tools (GA, Meta Pixel).
• Understanding of CRO and landing page impact on paid campaigns.
• Experience budgeting and optimizing ROAS.
• Strong English written and verbal communication.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor campaign performance and adjust to improve results.
• Identify underperforming campaigns and implement improvements to meet targets.
• Analyze results, identify trends, and translate data into insights.
• Prepare clear reports and share findings with the marketing team.
• Build and refine audience segments and improve targeting strategies.
• Manage budgets to maximize ROAS and allocate spend efficiently.
• Collaborate with designers and content creators on assets and messaging.
• Design and run structured A/B and multivariate tests; document learnings.

Skills

Paid media management

Google Ads

Meta Ads Manager

Campaign tracking

Analytics

A/B testing

Attribution tools

English communication

Tools

Google Ads platform

Meta Ads Manager

Google Analytics

Meta Pixel

Job description

Pavago is seeking a data-driven Performance Marketer to plan, manage, and optimize paid campaigns across Google Ads and Meta Ads. You’ll own campaign performance, analyze data, manage budgets, and run structured experiments to improve results.

Collaboration with designers and the marketing team is essential to align campaigns with business goals. The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously seeks testing opportunities to improve