Data-Driven Paid Media Specialist: Google & Meta Ads

Q2 HR Solutions; Metro Manila; Vor Ort; PHP 400.000 - 700.000; Vollzeit

Zusammenfassung

Q2 HR Solutions is seeking a results-driven Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms. You will own campaigns, manage budgets, analyze performance, and drive data-driven improvements.

The role requires hands-on experience in paid media, strong knowledge of Google Ads and Meta Ads, and the ability to turn analytics into actionable recommendations.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of hands-on experience in digital advertising, paid media, or performance marketing.
• Strong working knowledge of Google Ads and Meta Ads (Facebook and Instagram).
• Experience managing paid advertising campaigns, including campaign setup, audience targeting, budget management, and performance optimization.
• Knowledge of SEM, A/B testing, and conversion tracking.
• Experience using web analytics platforms such as Google Analytics or similar tools.
• Proficiency in Microsoft Excel or other spreadsheet tools for data analysis and reporting.
• Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable recommendations.
• Excellent communication, coordination, and interpersonal skills.
• Good written and verbal English communication skills.

Aufgaben

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms.
• Develop advertising strategies aligned with campaign objectives, target audiences, and content requirements.
• Manage assigned advertising budgets, monitor spending, and ensure efficient campaign delivery.
• Execute media buying activities and continuously identify opportunities to improve campaign performance.
• Monitor and analyze advertising performance to identify areas for improvement.
• Conduct A/B testing on ad creatives, audience targeting, and campaign strategies to improve results.
• Ensure accurate conversion tracking and campaign measurement.
• Use performance data and analytics to develop actionable optimization recommendations.
• Implement SEM strategies to improve paid search campaign performance.
• Prepare regular campaign performance reports, highlighting key metrics, insights, and recommendations.
• Collaborate with internal teams to align advertising requirements, creative assets, and campaign objectives.
• Ensure advertising campaigns comply with relevant platform policies and internal requirements.
• Stay updated on digital advertising trends, platform developments, and industry best practices.

Kenntnisse

Google Ads

Meta Ads

Campaign Mgmt

A/B Testing

Analytics

Budgeting

Excel

English

Ausbildung

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Jobbeschreibung

Q2 HR Solutions is seeking a results-driven Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms. You will own campaigns, manage budgets, analyze performance, and drive data-driven improvements.

The role requires hands-on experience in paid media, strong knowledge of Google Ads and Meta Ads, and the ability to turn analytics into actionable recommendations.