Performance Media Lead: Google & Meta Ads Specialist

KDCI Outsourcing; Pasig; On-site; PHP 558,000 - 1,004,000; Full time

Job summary

KDCI Outsourcing is actively seeking a Performance Media Specialist to lead paid digital advertising campaigns across Google Ads and Meta Ads, driving customer acquisition, sales, ROI, and CPA optimization. This hands-on role requires ownership of campaigns, strong analytics, and collaboration with marketing and creative teams.

Responsibilities include planning and optimizing across Google and Meta platforms, testing strategies, and delivering data-driven recommendations to improve performance.

Qualifications

• 2–3 years of professional experience running paid advertising campaigns.
• Hands-on experience with both Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns.
• Demonstrated ownership of paid media campaigns with ROI and CPA optimization.
• Experience conducting A/B testing across creative and targeting.
• Comfortable with analytics platforms and translating data into decisions.
• Strong understanding of paid advertising metrics and optimization.
• Strong written and verbal communication skills.
• Strong stakeholder management with clear performance communication.
• Able to thrive in a fast-paced launch-phase environment.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Shopping, Display).
• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
• Manage and optimize budget allocation to maximize ROI.
• Monitor delivery and adjust campaigns based on performance data.
• Conduct A/B tests across creatives, messaging, and targeting.
• Analyze metrics and report performance and insights.
• Collaborate with marketing and creative teams on ad assets.
• Document SOPs and maintain campaign records.

Skills

Paid ads

Google Ads

Meta Ads

ROI optimization

CPA optimization

A/B testing

Analytics tools

Stakeholder mgmt

Campaign ownership

Communication

Tools

Shopify

Job description

KDCI Outsourcing is actively seeking a Performance Media Specialist to lead paid digital advertising campaigns across Google Ads and Meta Ads, driving customer acquisition, sales, ROI, and CPA optimization. This hands-on role requires ownership of campaigns, strong analytics, and collaboration with marketing and creative teams.

Responsibilities include planning and optimizing across Google and Meta platforms, testing strategies, and delivering data-driven recommendations to improve performance.