Remote Growth Marketing Lead — Paid Ads & Email Automation

Top Source Executive Search, Inc.; Quezon City; Hybrid; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote flexibility

Job summary

Top Source Executive Search, Inc. is seeking a Marketing Lead to own and scale our multi-channel marketing engine, from paid acquisition to lifecycle email, leveraging AI-powered tools.

The role requires hands-on work with Meta Ads Manager, Klaviyo/HubSpot, and reporting dashboards, with a strong emphasis on CAC/ROAS targets and growth. The ideal candidate will blend strategic planning with execution, building campaigns, journey maps, and testing across paid media and email automation.

Qualifications

• 4+ years of marketing experience, with a strong track record in paid advertising and email marketing.
• Hands-on experience managing ad campaigns on platforms like Meta, Google, and LinkedIn.
• Experience building and optimizing email flows/automations in Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or similar.
• Strong analytical skills — comfortable with campaign metrics, A/B testing, and translating data into decisions.
• Familiarity with using AI tools in a marketing workflow.
• Experience developing and managing social media strategy, content calendars, and day-to-day channel management.
• Excellent written communication and copywriting skills.
• Ability to work independently, prioritize, and manage multiple campaigns at once.
• Experience with marketing analytics tools (GA4, ad platform dashboards, CRM reporting).

Responsibilities

• Plan, launch, and manage paid campaigns across channels such as Meta, Google, LinkedIn, and TikTok.
• Own budget allocation, bidding strategy, audience targeting, and creative testing to hit CAC/ROAS targets.
• Continuously analyze campaign performance and optimize based on data, not gut feel.
• Partner with design/creative to develop and test ad creative and copy variations.
• Design and own the end-to-end email marketing strategy, including lifecycle, retention, and re-engagement programs.
• Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, nurture sequences, etc.).
• Segment audiences and personalize messaging based on behavior, lifecycle stage, and customer data.
• A/B test subject lines, content, send times, and flows to continuously improve open, click, and conversion rates.
• Own the social media strategy and content calendar across relevant platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.).
• Plan and manage organic content, working with design/creative to produce on-brand posts, stories, and short-form video.
• Monitor engagement, respond to community activity, and manage brand voice across channels.
• Track social performance metrics and adjust strategy based on results.
• Identify influencer, partnership, or UGC opportunities to extend organic reach.
• Coordinate paid social boosting/promotion in tandem with the broader paid media strategy.

Skills

Paid advertising

Email marketing

Analytics

Marketing strategy

AI in marketing

Tools

Meta Ads Manager

Klaviyo

HubSpot

GA4

Job description

Top Source Executive Search, Inc. is seeking a Marketing Lead to own and scale our multi-channel marketing engine, from paid acquisition to lifecycle email, leveraging AI-powered tools.

The role requires hands-on work with Meta Ads Manager, Klaviyo/HubSpot, and reporting dashboards, with a strong emphasis on CAC/ROAS targets and growth. The ideal candidate will blend strategic planning with execution, building campaigns, journey maps, and testing across paid media and email automation.