Marketing Lead

Top Source Executive Search, Inc.; Quezon City; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote flexibility

Job summary

Top Source Executive Search, Inc. is seeking a Marketing Lead to own and scale our multi-channel marketing engine, from paid acquisition to lifecycle email, leveraging AI-powered tools.

The role requires hands-on work with Meta Ads Manager, Klaviyo/HubSpot, and reporting dashboards, with a strong emphasis on CAC/ROAS targets and growth. The ideal candidate will blend strategic planning with execution, building campaigns, journey maps, and testing across paid media and email automation.

Qualifications

• 4+ years of marketing experience, with a strong track record in paid advertising and email marketing.
• Hands-on experience managing ad campaigns on platforms like Meta, Google, and LinkedIn.
• Experience building and optimizing email flows/automations in Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or similar.
• Strong analytical skills — comfortable with campaign metrics, A/B testing, and translating data into decisions.
• Familiarity with using AI tools in a marketing workflow.
• Experience developing and managing social media strategy, content calendars, and day-to-day channel management.
• Excellent written communication and copywriting skills.
• Ability to work independently, prioritize, and manage multiple campaigns at once.
• Experience with marketing analytics tools (GA4, ad platform dashboards, CRM reporting).

Responsibilities

• Plan, launch, and manage paid campaigns across channels such as Meta, Google, LinkedIn, and TikTok.
• Own budget allocation, bidding strategy, audience targeting, and creative testing to hit CAC/ROAS targets.
• Continuously analyze campaign performance and optimize based on data, not gut feel.
• Partner with design/creative to develop and test ad creative and copy variations.
• Design and own the end-to-end email marketing strategy, including lifecycle, retention, and re-engagement programs.
• Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, nurture sequences, etc.).
• Segment audiences and personalize messaging based on behavior, lifecycle stage, and customer data.
• A/B test subject lines, content, send times, and flows to continuously improve open, click, and conversion rates.
• Own the social media strategy and content calendar across relevant platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.).
• Plan and manage organic content, working with design/creative to produce on-brand posts, stories, and short-form video.
• Monitor engagement, respond to community activity, and manage brand voice across channels.
• Track social performance metrics and adjust strategy based on results.
• Identify influencer, partnership, or UGC opportunities to extend organic reach.
• Coordinate paid social boosting/promotion in tandem with the broader paid media strategy.

Skills

Paid advertising

Email marketing

Analytics

Marketing strategy

AI in marketing

Tools

Meta Ads Manager

Klaviyo

HubSpot

GA4

Job description

Hybrid - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

About the Role

We're looking for a data-driven, hands-on Marketing Lead to own and scale our marketing engine — from paid acquisition to lifecycle email — while helping us modernize our workflows with AI-powered tools. You'll be responsible for planning, executing, and optimizing multi-channel campaigns that drive measurable growth, with a strong emphasis on paid advertising and email marketing automation.

This is a great fit for someone who loves both strategy and execution: you can build a campaign brief and a customer journey map, but you're just as comfortable in Meta Ads Manager, Klaviyo/HubSpot, and a reporting dashboard.

What You'll Do

Ad Campaigns & Paid Media

• Plan, launch, and manage paid campaigns across channels such as Meta, Google, LinkedIn, and TikTok
• Own budget allocation, bidding strategy, audience targeting, and creative testing to hit CAC/ROAS targets
• Continuously analyze campaign performance and optimize based on data, not gut feel
• Partner with design/creative to develop and test ad creative and copy variations
• Design and own the end-to-end email marketing strategy, including lifecycle, retention, and re-engagement programs
• Build and optimize automated flows (welcome series, abandoned cart, post-purchase, win-back, nurture sequences, etc.)
• Segment audiences and personalize messaging based on behavior, lifecycle stage, and customer data
• A/B test subject lines, content, send times, and flows to continuously improve open, click, and conversion rates
• Own the social media strategy and content calendar across relevant platforms (Instagram, TikTok, LinkedIn, X, Facebook, etc.)
• Plan and manage organic content, working with design/creative to produce on-brand posts, stories, and short-form video
• Monitor engagement, respond to community activity, and manage brand voice across channels
• Track social performance metrics (engagement, follower growth, reach) and adjust strategy based on results
• Identify influencer, partnership, or UGC opportunities to extend organic reach
• Coordinate paid social boosting/promotion in tandem with the broader paid media strategy

AI & Marketing Tools

• Use AI tools to accelerate content creation, campaign ideation, audience research, and reporting
• Identify opportunities to apply AI/automation to improve marketing efficiency and personalization at scale
• Stay current on emerging AI marketing tools and evaluate their fit for our stack
• Develop and execute the overall marketing plan in alignment with business goals
• Manage marketing budget across paid, email, and other channels
• Report on KPIs, campaign performance, and ROI to leadership
• Collaborate cross-functionally with sales, product, and design teams
• (If applicable) Manage and mentor junior marketing team members or freelancers/agencies

What We're Looking For

• 4+ years of marketing experience, with a strong track record in paid advertising and email marketing
• Hands-on experience managing ad campaigns on platforms like Meta Ads, Google Ads, and/or LinkedIn Ads
• Proven experience building and optimizing email flows/automations in platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, or similar
• Strong analytical skills — comfortable with campaign metrics, A/B testing, and translating data into decisions
• Familiarity with using AI tools (e.g., ChatGPT/Claude, AI ad-copy or creative tools, AI-powered analytics) in a marketing workflow
• Experience developing and managing social media strategy, content calendars, and day-to-day channel management
• Excellent written communication and copywriting skills
• Ability to work independently, prioritize, and manage multiple campaigns at once
• Experience with marketing analytics tools (GA4, ad platform dashboards, CRMreporting)

Nice to Have

• Experience in outsurcing industry
• Experience with CRM/marketing automation platforms (HubSpot, Marketo, etc.)
• Prior experience managing a marketing budget or small team

What We Offer

• Remote flexibility
• Growth opportunities, tools/budget for AI and marketing platforms

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