Remote Email Marketing Pro — Lifecycle & Automation

Lago; Philippines; Remote; PHP 2,689,000 - 4,609,000; Full time

Job summary

Lago is seeking an Email Marketing Specialist to plan, build, and optimize email programs that boost engagement, retention, and revenue. You will manage the full lifecycle of campaigns from strategy through deployment and performance analysis, ensuring every send is targeted and compliant.

You will develop segmentation, write compelling copy, coordinate with designers on templates, and monitor deliverability to maintain list health. Remote role with global collaboration.

Qualifications

• Experience planning, building and optimizing email programs to drive engagement, retention, and revenue.
• Hands-on with automated flows (welcome, abandon cart, post-purchase, re-engagement).
• Strong copywriting and ability to create conversion-focused emails.
• Proficient in email analytics and interpreting performance data.

Responsibilities

• Plan and execute email marketing campaigns including promotional sends, automated flows, newsletters, and lifecycle sequences.
• Build and manage email automations (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Develop segmentation strategies to deliver targeted, personalized content to the right audiences.
• Write email copy and coordinate with designers on templates, ensuring mobile-responsive and on-brand design.
• Manage email list health with cleaning, suppression, and deliverability monitoring.
• A/B test subject lines, send times, content, and CTAs to improve performance.
• Analyze and report on open rates, CTR, conversions, revenue per email, and unsubscribe rates.
• Ensure compliance with CAN-SPAM, GDPR, and other regulations.
• Collaborate with content, paid media, and product teams to align email with broader campaigns.
• Stay updated on email best practices and platform updates.

Skills

Email marketing

Klaviyo

Mailchimp

HubSpot

Copywriting

Analytics

Deliverability

CAN-SPAM/GDPR knowledge

Tools

Klaviyo

Mailchimp

HubSpot

Job description

Lago is seeking an Email Marketing Specialist to plan, build, and optimize email programs that boost engagement, retention, and revenue. You will manage the full lifecycle of campaigns from strategy through deployment and performance analysis, ensuring every send is targeted and compliant.

You will develop segmentation, write compelling copy, coordinate with designers on templates, and monitor deliverability to maintain list health. Remote role with global collaboration.