Remote Email & SMS Marketing Strategist for E‑commerce

Bossjob; Philippines; Remote; PHP 600,000 - 900,000; Full time

Job summary

Bossjob is seeking an Email Marketing Specialist to lead strategy, planning, execution, and optimization of email and SMS programs for multiple e-commerce accounts. This role focuses on lifecycle marketing, campaign planning, and performance optimization in a fully remote, global team.

You will own channel strategy, calendar development, lifecycle flows, segmentation, testing, and collaboration with copywriters, designers, and account leads to drive revenue and measurable results.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 4+ years of hands-on experience in email marketing for e-commerce brands.
• Strong experience with Klaviyo (or similar ESP).
• Deep understanding of lifecycle marketing.
• Comfort analyzing data and making performance decisions.
• Ability to manage multiple accounts simultaneously.
• High attention to detail; QA discipline is critical.

Responsibilities

• Channel Strategy: Develop monthly campaign calendars aligned with brand goals.
• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.).
• Create SMS strategy alongside email (campaigns + automation).
• Identify revenue growth opportunities within the retention channel.
• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing).
• Build and manage email + SMS campaigns in Klaviyo (or similar ESP).
• Set up and optimize flows, triggers, and conditional logic.
• Create advanced segmentation strategies.
• Ensure proper tracking, attribution, and UTM structure.
• QA all campaigns before launch.
• Monitor campaign and flow performance daily/weekly.
• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth).
• Identify drop-offs in funnel performance.
• Proactively implement improvements.
• Prepare weekly and monthly performance reports.
• Translate data into clear strategic insights.
• Present findings and recommendations internally (and on client calls when needed).
• Track retention contribution to total revenue.

Skills

Klaviyo

Lifecycle marketing

Email marketing

Campaign planning

Data analysis

A/B testing

Multi-account management

Education

Bachelor's degree in marketing/communications or related field

Tools

Klaviyo

Job description

Bossjob is seeking an Email Marketing Specialist to lead strategy, planning, execution, and optimization of email and SMS programs for multiple e-commerce accounts. This role focuses on lifecycle marketing, campaign planning, and performance optimization in a fully remote, global team.

You will own channel strategy, calendar development, lifecycle flows, segmentation, testing, and collaboration with copywriters, designers, and account leads to drive revenue and measurable results.