Email Marketing Specialist (Talent pool)

Lago; Philippines; Remote; PHP 2,689,000 - 4,609,000; Full time

Job summary

Lago is seeking an Email Marketing Specialist to plan, build, and optimize email programs that boost engagement, retention, and revenue. You will manage the full lifecycle of campaigns from strategy through deployment and performance analysis, ensuring every send is targeted and compliant.

You will develop segmentation, write compelling copy, coordinate with designers on templates, and monitor deliverability to maintain list health. Remote role with global collaboration.

Qualifications

• Experience planning, building and optimizing email programs to drive engagement, retention, and revenue.
• Hands-on with automated flows (welcome, abandon cart, post-purchase, re-engagement).
• Strong copywriting and ability to create conversion-focused emails.
• Proficient in email analytics and interpreting performance data.

Responsibilities

• Plan and execute email marketing campaigns including promotional sends, automated flows, newsletters, and lifecycle sequences.
• Build and manage email automations (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Develop segmentation strategies to deliver targeted, personalized content to the right audiences.
• Write email copy and coordinate with designers on templates, ensuring mobile-responsive and on-brand design.
• Manage email list health with cleaning, suppression, and deliverability monitoring.
• A/B test subject lines, send times, content, and CTAs to improve performance.
• Analyze and report on open rates, CTR, conversions, revenue per email, and unsubscribe rates.
• Ensure compliance with CAN-SPAM, GDPR, and other regulations.
• Collaborate with content, paid media, and product teams to align email with broader campaigns.
• Stay updated on email best practices and platform updates.

Skills

Email marketing

Klaviyo

Mailchimp

HubSpot

Copywriting

Analytics

Deliverability

CAN-SPAM/GDPR knowledge

Tools

Klaviyo

Mailchimp

HubSpot

Job description

Job: Email Marketing Specialist
Remote: Philippines/LATAM/EE
Salary: USD $ based on experience
Industry: Marketing / sales

Role Scope & Purpose

The Email Marketing Specialist is responsible for planning, building, and optimizing email marketing programs that drive engagement, retention, and revenue. This role manages the full lifecycle of email campaigns - from strategy and segmentation to copywriting, design coordination, deployment, and performance analysis. The Email Marketing Specialist ensures that every send is targeted, personalized, and aligned with broader marketing objectives, while maintaining high deliverability and list health standards.

Key Responsibilities

• Plan and execute email marketing campaigns including promotional sends, automated flows, newsletters, and lifecycle sequences.
• Build and manage email automations (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Develop segmentation strategies to deliver targeted, personalized content to the right audiences.
• Write email copy and work with designers on email template creation, ensuring mobile responsiveness and on-brand design.
• Manage email list health - list cleaning, suppression management, and deliverability monitoring.
• A/B test subject lines, send times, content, and CTAs to continuously improve performance.
• Analyze and report on email performance metrics (open rate, CTR, conversion rate, revenue per email, unsubscribe rate).
• Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL, etc.).
• Collaborate with content, paid media, and product teams to align email with broader campaign strategies.
• Stay current with email marketing best practices, deliverability guidelines, and platform updates.

• 2–4 years of experience in email marketing, with hands‑on platform experience (Klaviyo, Mailchimp, HubSpot, or similar).
• Experience building and managing automated email flows and segmented campaigns.
• Strong copywriting skills with the ability to write compelling, conversion‑focused email content.
• Proficiency in email analytics and ability to interpret performance data.
• Understanding of email deliverability principles and list management best practices.
• Knowledge of email compliance regulations (CAN‑SPAM, GDPR).
• Strong attention to detail - ability to QA emails thoroughly before deployment.
  

Nice to Have

• Experience with Klaviyo specifically, especially in an ecommerce or D2C context.
• Familiarity with HTML/CSS for email template customization.
• Experience with SMS marketing integration alongside email programs.
• Knowledge of advanced segmentation and personalization techniques.
• Background in ecommerce email marketing and lifecycle strategy.
• Experience with A/B testing platforms and structured experimentation programs.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.