Remote ABM & Outbound Marketing Specialist

PeoplePartners Inc.; Philippines; A distancia; PHP 2.500.000 - 4.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work setup

Company equipment provided

Wi‑Fi modem provided

Leave credits 21 annually

HMO from day 1

13th month pay

Gift vouchers

Team events & culture activities

Descripción de la vacante

PeoplePartners Inc. is seeking an experienced ABM and Outbound Marketing Specialist to own targeted B2B outbound and ABM campaigns, identify high-fit accounts, and convert digital conversations into Sales opportunities.

You’ll translate ICPs, industries, markets, and personas into focused outbound strategies across email and LinkedIn. You’ll manage research, segmentation, personalized outreach, sequences, automation, and campaign optimization, with a strong emphasis on AI-supported prospecting

Formación

• 5+ years of relevant experience in B2B outbound and ABM campaigns.
• Experience owning B2B outbound and ABM campaigns that produced measurable results.
• Experience progressing prospects through email and LinkedIn social selling.
• Strong B2B outreach and personalised messaging skills.
• Experience researching, segmenting, and prioritising target accounts and decision-makers.
• Experience building and optimising outbound sequences, workflows, or automations.
• Ability to analyse campaign data and buyer behaviour to improve underperforming campaigns.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
• Working knowledge of email deliverability and sender-health fundamentals.
• Practical experience using AI for research, personalisation, campaign development, analysis, or workflow improvement.

Responsabilidades

• Develop and execute B2B outbound and ABM strategies based on ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritise, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling, including personalised outreach and follow-ups.
• Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
• Build and optimise outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Analyze campaign performance and identify opportunities for improvement.
• Test and refine targeting, messaging, sequencing, and follow-up strategies.
• Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Escalate technical deliverability issues when required.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Conocimientos

B2B outbound

ABM campaigns

LinkedIn outreach

Email outreach

AI in marketing

Campaign analysis

CRM hygiene

Herramientas

Apollo

Outreach

Salesloft

HubSpot Sequences

Lemlist

Instantly

Descripción del empleo

PeoplePartners Inc. is seeking an experienced ABM and Outbound Marketing Specialist to own targeted B2B outbound and ABM campaigns, identify high-fit accounts, and convert digital conversations into Sales opportunities.

You’ll translate ICPs, industries, markets, and personas into focused outbound strategies across email and LinkedIn. You’ll manage research, segmentation, personalized outreach, sequences, automation, and campaign optimization, with a strong emphasis on AI-supported prospecting