Remote Lead Gen Specialist - B2B Email Outreach Master

Overseas (United States); Davao City; Remote; PHP 3,810,000 - 7,619,000; Full time

Benefits offered by this job

USD paid bi-monthly

Paid Time Off

Holidays

100% remote

US business hours

Job summary

Overseas is seeking a Lead Generation Specialist to craft and execute outbound email campaigns for a fast-growing B2B sales platform. You will own ICP research, copy strategy, and campaign sequencing to drive opens, replies, and meetings.

You will use an in-house enrichment tool and AI to personalize messaging, testing angles and cadences across SMB verticals while maintaining rigorous documentation and collaboration with the sales team.

Qualifications

• - Substantial B2B outbound email experience with campaign results.
• - Ability to research ICPs and identify pain points that land with prospects.
• - Structure cold email sequences with cadence, tone, and escalation logic.
• - Strong data-driven approach to improve copy from results.

Responsibilities

• - Research ICPs, pain points, and buying triggers across SMB verticals.
• - Write cold email sequences from subject through follow-ups that generate opens, replies, and meetings.
• - Develop and test multiple messaging angles per campaign.
• - Analyze performance and optimize copy based on data.
• - Collaborate with GTM and sales to align messaging and maintain documentation.

Skills

B2B outbound email

ICP research

A/B testing

copywriting

Tools

Clay

AI tools

Job description

Overseas is seeking a Lead Generation Specialist to craft and execute outbound email campaigns for a fast-growing B2B sales platform. You will own ICP research, copy strategy, and campaign sequencing to drive opens, replies, and meetings.

You will use an in-house enrichment tool and AI to personalize messaging, testing angles and cadences across SMB verticals while maintaining rigorous documentation and collaboration with the sales team.