ABM Demand Gen Lead — AI SaaS (Hybrid)

Parspec; San Mateo; On-site; PHP 5,714,000 - 8,889,000; Full time

Benefits offered by this job

Competitive salary and benefits

Equity in the company

Flexible hours and a hybrid work setup

Unlimited PTO

Opportunity to grow with a fast-scaler

Job summary

Parspec is seeking a Demand Generation Manager to lead our demand engine and build campaigns across digital, events, webinars, and ABM to generate qualified pipeline from Construction Distributors and Rep Agencies. You will partner with Sales and Content Marketing to translate narratives into programs that convert interest into opportunities.

This role is ideal for a hands-on marketer who thrives in a fast-paced startup and enjoys experimentation-driven programs, with a strong focus on ABM,

Qualifications

• 3–5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments.
• Has personally run campaigns that produced pipeline, and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated.
• Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
• Hands-on HubSpot operator. You have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards — not briefed someone else to
• Working understanding of B2B buying committees and how to sequence touchpoints against different personas
• Experience running event-driven demand: target account lists, pre-show outreach, and post-event follow-up to pipeline
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Bias toward shipping. You move fast, test constantly, and close the loop on what worked.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels such as LinkedIn and Google, by continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
• Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
• Build the target account list for each event and drive pre-show outreach in partnership with Sales
• Own post-event lead follow-through to qualified opportunity
• Drive the distribution of our thought leadership through our industry associations and partnerships

Skills

B2B SaaS demand generation

Campaign performance metrics

LinkedIn ads

Google Ads

HubSpot

Lead scoring

Sales collaboration

Event marketing

Project management

Startup mindset

Tools

LinkedIn Ads

Google Ads

HubSpot

Job description

Parspec is seeking a Demand Generation Manager to lead our demand engine and build campaigns across digital, events, webinars, and ABM to generate qualified pipeline from Construction Distributors and Rep Agencies. You will partner with Sales and Content Marketing to translate narratives into programs that convert interest into opportunities.

This role is ideal for a hands-on marketer who thrives in a fast-paced startup and enjoys experimentation-driven programs, with a strong focus on ABM,