B2B Digital Marketing & ABM Strategist

Adecco Group; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Adecco Group’s Pontoon Solutions unit seeks a skilled B2B Digital Marketing Specialist to drive ABM-led demand generation and digital campaigns. You will partner with sales, product, and marketing to deliver integrated programs across multiple markets, ensuring alignment with go-to-market priorities and AI-enabled workforce solutions.

You will own campaigns end-to-end—from strategy through optimization—leveraging content, social media, ABM, and digital platforms to accelerate growth and revenue.

Qualifications

• 4-5 years of proven experience delivering B2B digital marketing and ABM campaigns.
• Experience supporting product launches and go-to-market initiatives.
• Strong understanding of digital demand generation, buyer journeys, and marketing funnels.
• Experience managing and optimizing websites, including SEO, UX, landing pages, and conversion strategies.
• Strong social media marketing experience across organic and paid channels.
• Ability to create LinkedIn assets and GIF/micro-animation.
• Adobe Illustrator/Photoshop and Figma/Canva are a bonus.
• Analytical mindset with data-driven ROI optimization.
• Ability to manage multiple priorities across regions and stakeholders.
• Experience managing marketing budgets including ABM spend and vendor relationships.
• Confident communicator with senior stakeholders, collaborative team player.

Responsibilities

• Drive measurable outcomes including brand awareness, engagement, MQLs, and pipeline growth.
• Plan, execute, and optimize global and regional ABM campaigns across paid and organic channels (LinkedIn, Outreach).
• Collaborate on audience segmentation, target accounts, personas, and messaging strategies.
• Analyze campaign performance and audience data to improve results and ROI.
• Support launches and promotions of new services and products across digital channels.
• Translate product value propositions into market-facing campaigns with product, sales and marketing teams.
• Create social media campaigns for our events and align with messaging.
• Communicate Pontoon's AI-enabled and agentic workforce solutions through digital ABM programs.

Skills

B2B digital marketing

ABM campaigns

Product launches

Go-to-market

SEO

Social media ads

LinkedIn assets

Analytics / ROI

Tools

Adobe Illustrator

Photoshop

Figma

Canva

Sitecore

Job description

Adecco Group’s Pontoon Solutions unit seeks a skilled B2B Digital Marketing Specialist to drive ABM-led demand generation and digital campaigns. You will partner with sales, product, and marketing to deliver integrated programs across multiple markets, ensuring alignment with go-to-market priorities and AI-enabled workforce solutions.

You will own campaigns end-to-end—from strategy through optimization—leveraging content, social media, ABM, and digital platforms to accelerate growth and revenue.