ABM and Outbound Marketing Specialist (WFH)

PeoplePartners Inc.; Philippines; Remote; PHP 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Remote work setup

Company equipment provided

Wi‑Fi modem provided

Leave credits 21 annually

HMO from day 1

13th month pay

Gift vouchers

Team events & culture activities

Job summary

PeoplePartners Inc. is seeking an experienced ABM and Outbound Marketing Specialist to own targeted B2B outbound and ABM campaigns, identify high-fit accounts, and convert digital conversations into Sales opportunities.

You’ll translate ICPs, industries, markets, and personas into focused outbound strategies across email and LinkedIn. You’ll manage research, segmentation, personalized outreach, sequences, automation, and campaign optimization, with a strong emphasis on AI-supported prospecting

Qualifications

• 5+ years of relevant experience in B2B outbound and ABM campaigns.
• Experience owning B2B outbound and ABM campaigns that produced measurable results.
• Experience progressing prospects through email and LinkedIn social selling.
• Strong B2B outreach and personalised messaging skills.
• Experience researching, segmenting, and prioritising target accounts and decision-makers.
• Experience building and optimising outbound sequences, workflows, or automations.
• Ability to analyse campaign data and buyer behaviour to improve underperforming campaigns.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
• Working knowledge of email deliverability and sender-health fundamentals.
• Practical experience using AI for research, personalisation, campaign development, analysis, or workflow improvement.

Responsibilities

• Develop and execute B2B outbound and ABM strategies based on ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritise, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling, including personalised outreach and follow-ups.
• Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
• Build and optimise outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Analyze campaign performance and identify opportunities for improvement.
• Test and refine targeting, messaging, sequencing, and follow-up strategies.
• Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Escalate technical deliverability issues when required.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Skills

B2B outbound

ABM campaigns

LinkedIn outreach

Email outreach

AI in marketing

Campaign analysis

CRM hygiene

Tools

Apollo

Outreach

Salesloft

HubSpot Sequences

Lemlist

Instantly

Job description

• Great careers start with great people — and at PeoplePartners, people come first.
• We’re a Great Place to Work® certified company connecting talented professionals with exciting opportunities and global businesses. Here, you’ll get more than a role: you’ll gain international exposure, meaningful learning opportunities, and room to grow your career while being part of a vibrant, supportive culture.
• We believe great work happens when people feel trusted, valued, and connected. If you’re ready to make an impact, sharpen your skills, and grow with a team that takes great work seriously — without taking itself too seriously — you’ll feel right at home.

Role Overview

• Great outbound isn’t about turning up the volume. It’s about turning up the relevance.
• As our ABM and Outbound Marketing Specialist, you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to identify high-fit accounts, reach the right decision-makers, and turn meaningful digital conversations into genuine Sales opportunities.
• You’ll take agreed ICPs, industries, markets, personas, and named accounts and translate them into focused outbound strategies across email and LinkedIn. From account research and segmentation to personalized outreach, sequences, automation, and campaign optimization, you’ll have genuine ownership of how the outbound motion performs.
• This is a hands-on role for someone with strong commercial and prospecting judgment. You’ll be trusted to analyze what’s working, investigate what isn’t, and make evidence-based decisions to improve results.
• And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound.

Key Responsibilities:

• Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritize, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups.
• Progress digital conversations through qualification and nurture toward appointments or qualified Sales handoffs.
• Build and optimize outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Analyze campaign performance and identify opportunities for improvement.
• Test and refine targeting, messaging, sequencing, and follow-up strategies.
• Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Escalate technical deliverability issues when required.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Job Requirements:

Required Qualifications

• 5+ years of relevant experience.
• Hands-on experience owning B2B outbound and Account-Based Marketing (ABM) campaigns.
• Experience building or executing B2B outbound and ABM campaigns that produced measurable business results.
• Experience progressing B2B prospects through email and LinkedIn social selling.
• Strong B2B outreach and personalised messaging skills.
• Experience researching, segmenting, and prioritising target accounts and decision-makers.
• Experience building and optimising outbound sequences, workflows, or automations.
• Ability to analyse campaign data and buyer behaviour to improve underperforming campaigns.
• Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
• Working knowledge of email deliverability and sender-health fundamentals.
• Practical experience using AI for research, personalisation, campaign development, analysis, or workflow improvement.
• Strong commercial and prospecting judgment.
• Ability to work independently, manage priorities, and remain accountable for campaign outcomes.

Preferred Qualifications:

• Experience using Apollo for prospecting, segmentation, sequences, workflows, automations, outbound plays, and campaign optimisation.
• Experience with comparable outbound platforms such as Outreach, Salesloft, HubSpot Sequences, Lemlist, or Instantly, with the ability to become productive in Apollo quickly.
• Deeper knowledge of email deliverability and sender health.
• Experience supporting multiple B2B markets or buyer personas.
• Experience improving or scaling an outbound operating model.

Why Join PeoplePartners?

• At PeoplePartners, you’ll get more than the opportunity to run outbound campaigns. You’ll have the trust, exposure, and support to take real ownership of your work and see how it contributes to genuine Sales opportunities.
• You’ll be part of our Great Place to Work® certified, people-first culture, with global exposure and opportunities to keep learning, developing your capabilities, and growing your career.
• You’ll also enjoy the flexibility of a work-from-home setup while staying connected through PeoplePartners employee engagement activities and a culture that values collaboration, initiative, curiosity, and fresh thinking.
• If you know how to turn account research into relevant outreach, digital engagement into qualified conversations, and campaign data into smarter decisions, we want to hear from you.
• Work Setup: Remote / Work from Home.
• Schedule: 7:00 AM–4:00 PM MNL.

Company Benefits:

• Permanent Work-from-home setup
• Company-provided equipment
• Secondary Wi-Fi Modem
• 21 Leave Credits Annually - Leave benefits begin on Day 1.
• 100% conversion of UNUSED leave credits
• HMO on Day 1
• 13th Month Pay
• Monthly Gift Voucher
• A Life Beyond the Screen #WorkLifeBalance.
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.