Regional Sales Operations & Training Lead (RTM/SFA)

Private Advertiser; Pampanga; On-site; PHP 700,000 - 900,000; Full time

Job summary

Private Advertiser is seeking a Sales Operations professional to lead RTM strategy implementation in the North Luzon region of the Philippines. You will coordinate distribution efforts, drive market coverage, and lead field coaching to raise sales performance and product knowledge.

You will analyze KPIs, optimize routes, and leverage SFA tools to improve reporting and decision-making. A Bachelor’s degree and 3+ years FMCG experience are required, with willingness to travel.

Qualifications

• Bachelor’s degree in Business Administration or related field.
• At least 3 years of relevant experience in sales operations, distribution management, Route-to-Market (RTM), or sales planning within FMCG.
• Proficient in Sales Force Automation (SFA) systems, with knowledge of sales tools, field execution monitoring, and sales performance reporting.
• Strong leadership, negotiation, communication, and interpersonal skills.
• Excellent analytical, problem-solving, and strategic thinking abilities.
• Ability to analyze sales data, monitor KPIs, and translate insights into actionable business improvements.
• Willingness to travel as needed and manage regional operations (North Luzon).

Responsibilities

• Lead the implementation and continuous improvement of RTM strategies, distribution processes, and sales force capabilities within the assigned region.
• Guide and collaborate with distribution teams to drive sales growth, improve market coverage, and ensure effective execution of business strategies.
• Oversee sales training and field coaching initiatives to strengthen sales competencies, product knowledge, and execution standards.
• Evaluate and optimize sales routes, territory assignments, and distribution activities to improve operational efficiency and customer reach.
• Monitor sales performance, distribution effectiveness, and KPIs to identify gaps and implement corrective actions.
• Utilize SFA systems and other sales tools to monitor field execution, track sales activities, improve reporting accuracy, and support data-driven decision-making.
• Develop and execute short-term and long-term RTM plans aligned with regional business objectives and growth opportunities.
• Establish effective monitoring, reporting, and control processes to ensure compliance with company policies and operational standards.

Skills

Leadership

Negotiation

Communication

Interpersonal skills

Analytical thinking

Problem-solving

Strategic thinking

Travel readiness

Sales Force Automation (SFA)

Education

Bachelor’s degree in Business Administration

Tools

Sales Force Automation (SFA)

Job description

Private Advertiser is seeking a Sales Operations professional to lead RTM strategy implementation in the North Luzon region of the Philippines. You will coordinate distribution efforts, drive market coverage, and lead field coaching to raise sales performance and product knowledge.

You will analyze KPIs, optimize routes, and leverage SFA tools to improve reporting and decision-making. A Bachelor’s degree and 3+ years FMCG experience are required, with willingness to travel.