Regional Sales Manager - Visayas

Sun Life; Cebu City; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

Sun Life is seeking a Regional Sales Manager for Visayas, Philippines. Lead strategic regional sales initiatives, grow the agency and advisor network, and manage resources to drive revenue across multiple geographic nodes.

Responsibilities include setting sales direction, building and expanding the agency force, and ensuring governance and performance through data-driven approaches. This role requires strong leadership and a proven track record in regional distribution management.

Qualifications

• Strategic regional and business planning across multiple geographic nodes.
• Macro-level market execution and growth tailoring.
• Ability to analyze varied demographic/economic profiles to guide strategy.
• Effective resource and budget allocation for sales initiatives.
• Drive multi-segment distribution strategies with agency and advisor channels.
• Leadership of sales team and governance of field force.
• Recruitment and capability development of agency staff.
• Forecasting and data-driven sales analytics to close gaps.

Responsibilities

• Strategic Leadership and Sales Revenue Growth.
• Agency Force Expansion.
• Resource and Budget Management.
• Cascading Agency Governance.

Skills

Strategic regional planning

Macro-market execution

Demographic/economic profiling

Resource & budget allocation

Multi-segment distribution strategy

Sales leadership

Recruitment & capacity building

Performance forecasting & analytics

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Regional Sales Manager - Visayas

Job Description (heading) / Description Du Poste (titre)

• Job Description Summary

Achieves sales targets of the assigned Area/s or territories in alignment with company business plan and department objectives.

Preferred Skills (heading) / Compétences Particulières (titre)

• Ensure attainment of sales objectives in assigned area of territory.

Develop and implement plans and strategies toward this end. Communicate, and clarify sales targets and overall direction ensure buy-in of the field force.

Build sales management and field force base. Recruit planned agency count to grow agency base in assigned area. Increase and develop field management team. Identify potential sales leaders and provide appropriate development interventions to prepare them for their roles.

Expand geographic reach and develop market segments for all products within Assigned Area. Build life agency channels in assigned territory. Work with NBMs to generate sales thru their financial advisors.

Manage agency productivity by driving implementation of segmentation plan and various retention programs. Conduct regular performance evaluation/validation with field managers. Identify and oversee implementation of appropriate interventions to close performance gaps.

Implement established field practices

Implement Field Policies and Procedures (FMOG) to ensure consistency of agency practices.

Monitor agency adherence to ethical sales practices, compliance guidelines and regulatory requirements. Implement approved sanctions for contraventions of Code of Business Conduct, and ethical sales practices. Manage and develop assigned staff, inclusive of hiring and firing, performance management, reward management, career planning and development.

Qualifications (heading) / Compétences (titre)

• Strategic Regional and Business Planning. Macro - Market Execution. Ability to evaluate varied demographic and economic profiles across 9 distinct geographic nodes and implement tailored growth strategies for each.
• Resource and Budget Allocation.
• Distribution Strategy: Driving multi-segments synergy (tied agency, HNW advisors, worksite marketing, employee and professionals segment) within the region.
• Managing through the sales management team;
• Recruitment and Capacity Building
• Agency Culture and Motivation: Instilling a strong, cohesive identity, shared purpose and healthy internal competition across the branches.
• Performance forecasting
• Date-Driven Sales Analytics

Responsibilities (heading) / Responsabilités (titre)

• Strategic Leadership and Sales Revenue Growth
• Agency Force Expansion
• Resource and Budget Management
• Cascading Agency Governance

Job Category:

Sales - Distribution Support

Posting End Date:

30/12/2026