Regional Sales Manager - Visayas

Sun Life Financial; Cebu City; On-site; PHP 1,200,000 - 3,000,000; Full time

Job summary

Sun Life Financial is seeking a Regional Sales Manager for Visayas to drive sales targets across the region, align with the business plan, and lead a field force of financial advisors.

You will develop plans, recruit agency staff, expand geographic reach, ensure ethical practices, and coach managers with data-driven insights. This role requires strategic leadership and strong collaboration with NBMs and agents.

Qualifications

• Strategic regional and business planning across multiple geographic nodes.
• Macro-market execution and growth strategies.
• Ability to evaluate demographic and economic profiles.
• Resource and budget allocation for territory development.
• Building and motivating agency teams and leaders.
• Date-driven sales analytics and forecasting.

Responsibilities

• Strategic Leadership and Sales Revenue Growth.
• Agency Force Expansion and market coverage.
• Resource and Budget Management.
• Cascading Agency Governance.

Skills

Strategic Planning

Regional Sales

Team Leadership

Budget Management

Market Analysis

Agency Collaboration

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description: Regional Sales Manager - Visayas

Job Description Summary

Achieves sales targets of the assigned Area/s or territories in alignment with company business plan and department objectives.

Preferred skills / Compétences particulières

Ensure attainment of sales objectives in assigned area of territory. Develop and implement plans and strategies toward this end. Communicate, and clarify sales targets and overall direction ensure buy-in of the field force. Build sales management and field force base. Recruit planned agency count to grow agency base in assigned area. Increase and develop field management team. Identify potential sales leaders and provide appropriate development interventions to prepare them for their roles. Expand geographic reach and develop market segments for all products within Assigned Area. Build life agency channels in assigned territory. Work with NBMs to generate sales thru their financial advisors. Manage agency productivity by driving implementation of segmentation plan and various retention programs. Conduct regular performance evaluation/validation with field managers. Identify and oversee implementation of appropriate interventions to close performance gaps. Implement established field practices Implement Field Policies and Procedures (FMOG) to ensure consistency of agency practices. Monitor agency adherence to ethical sales practices, compliance guidelines and regulatory requirements. Implement approved sanctions for contraventions of Code of Business Conduct, and ethical sales practices. Manage and develop assigned staff, inclusive of hiring and firing, performance management, reward management, career planning and development.

Qualifications / Compétences

Strategic Regional and Business Planning. Macro - Market Execution. Ability to evaluate varied demographic and economic profiles across 9 distinct geographic nodes and implement tailored growth strategies for each. Resource and Budget Allocation. Distribution Strategy: Driving multi-segments synergy (tied agency, HNW advisors, worksite marketing, employee and professionals segment) within the region. Managing through the sales management team; Recruitment and Capacity Building Agency Culture and Motivation: Instilling a strong, cohesive identity, shared purpose and healthy internal competition across the branches. Performance forecasting Date-Driven Sales Analytics.

Responsibilities / Responsabilités

Strategic Leadership and Sales Revenue Growth Agency Force Expansion Resource and Budget Management Cascading Agency Governance.

Job Category: Sales - Distribution Support

Posting End Date: 30/12/2026

Shine together

At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed.

Make life brighter We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world.

Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn.

At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers.