Regional Activation Lead, North Luzon

Hammerjack Pty Ltd; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

JTI Philippines is seeking an Activation Lead to support consumer activation planning and execution across Leisure, Designated Smoking Area, General Trade, and Vape channels in Pangasinan. You will translate regional strategies into engaging activation programs and coordinate with Brand Marketing, Field Marketing, and partners to drive awareness and trial.

It requires strong communication, budget tracking, project management, and the ability to influence outlet owners and agencies.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• 2–3 years relevant experience in sales and marketing.
• Strong oral & written communication, data gathering, insights analysis, and problem-solving.
• Campaign execution, program compliance, and consumer acquisition focus.
• Experience in project monitoring, sales operations, in-trade execution, and budget management.

Responsibilities

• Support consumer activation planning and execution across Leisure, Designated Smoking Area, General Trade, and Vape channels.
• Collaborate with Brand Marketing, Field Marketing, and other stakeholders in executing Direct-to-Consumer campaigns.
• Represent Field Marketing in deployment and implementation of activation programs within the region and zones.
• Manage relationships with outlet owners and managers to ensure timely delivery of plans.
• Coordinate budgets, monetary payments, and contract requirements for accounts and programs.
• Provide direction to third-party activation agencies and review proposals for innovative ideas.
• Monitor campaign performance and consolidate relevant metrics for channel reviews.

Skills

Oral & written communication

Data gathering

Insights analysis

Problem solving

Campaign execution

Budget management

MS Office

Digital tools

Driver's license

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

MS Office

Digital tools

Job description

JTI Philippines is seeking an Activation Lead to support consumer activation planning and execution across Leisure, Designated Smoking Area, General Trade, and Vape channels in Pangasinan. You will translate regional strategies into engaging activation programs and coordinate with Brand Marketing, Field Marketing, and partners to drive awareness and trial.

It requires strong communication, budget tracking, project management, and the ability to influence outlet owners and agencies.