Consumer Activation Lead (North Luzon)

JT International (Philippines), Inc.; Pangasinan; On-site; PHP 600,000 - 900,000; Full time

Job summary

JT International (Philippines), Inc. is seeking an Activation Lead to support the Consumer Activation Manager in developing and executing marketing strategies for on-premise channels such as HoReCa (HRC), Leisure, and DSA across assigned zones.

You will manage consumer campaigns to drive brand awareness, trials, repurchases, and loyalty. The role involves creating marketing plans, analyzing data, overseeing activations, supervising budgets, and guiding third-party agencies to ensure high-quality

Qualifications

• Bachelor's degree in Marketing, Business, Communications or Psychology/Behavioral Sciences.
• At least 2 years in Marketing, Trade/Channel Marketing, Consumer Engagement, Brand Activation.
• Good communication in English/Filipino; local dialects a plus.
• Experience with activation marketing and channel programs preferred.

Responsibilities

• Assist in Activation Strategy: help create plans for assigned zones and analyze trends to identify opportunities.
• Campaign Development: support consumer campaigns including product launches and visibility initiatives.
• Program Management: oversee deployment of activations, manage budgets and resources, guide third-party agencies.
• Account Management: maintain relationships with key outlet owners and managers.
• Campaign Monitoring: continuously monitor and evaluate campaign effectiveness and feed data into strategic reviews.

Skills

Activation Strategy

Campaign Development

Program Management

Account Management

Campaign Monitoring

Data Analysis

Communication Skills

MS Office

Education

Bachelor's Degree in Marketing/Business/Communications or Psychology/Behavioral Sciences

Tools

MS Office (Word, Excel, PowerPoint)

Job description

The Activation Lead supports the Consumer Activation Manager in developing and executing marketing strategies for on-premise channels such as HoReCa (HRC), Leisure, and Designated Smoking Area (DSA) within assigned zones and territories. Manage consumer campaigns to drive brand awareness, encourage trials, boost repurchases, and reward loyalty.

What you will do:

1. Activation Strategy:
   • Assist in creating marketing plans for assigned zones.
   • Analyze data and trends to identify opportunities.
   • Develop action plans to increase brand awareness and customer loyalty.
2. Campaign Development:
   • Support the creation of consumer campaigns, including product launches and visibility initiatives.
3. Program Management:
   • Oversee deployment and implementation of activations.
   • Manage budgets and resources efficiently.
   • Provide guidance to third-party agencies to ensure high-quality output.
4. Account Management:
   • Maintain relationships with key outlet owners and managers.
5. Campaign Monitoring:
   • Continuously monitor and evaluate campaign effectiveness, feeding data into strategic reviews

Requirements:

• Bachelor's Degree graduate, preferably of a Marketing / Business / Communications or Psychology/Behavioral Sciences related courses
• At least 2 years experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation, ideally with experience either in the HRC/Leisure channel itself or with brands with a significant presence in this channel (e.g. alcohol brands)
• Good communication skills - Oral and Written (English, Filipino), or local dialects is a plus
• Consumer Trendspotting and Data Gathering, Insighting and Analysis
• Activation Management
• Account and Partnership Management
• Strong communication skills (negotiation and presentation skills)
• Innovation Implementation
• Project Management and Evaluation includes budget management
• Strong understanding of TPA execution of control & compliance
• Adept with MS Office (Word, Excel & Powerpoint)
• High sense of ownership, accountability and entrepreneural skills
• Adaptable, flexible and open to change
• Problem solving and ability to analyze business situation and propose actionable solutions focusing on driving consume awareness, trial, repeat purchase and loyalty