North Luzon Consumer Activation Lead

JT International (Philippines), Inc.; Pangasinan; On-site; PHP 600,000 - 900,000; Full time

Job summary

JT International (Philippines), Inc. is seeking an Activation Lead to support the Consumer Activation Manager in developing and executing marketing strategies for on-premise channels such as HoReCa (HRC), Leisure, and DSA across assigned zones.

You will manage consumer campaigns to drive brand awareness, trials, repurchases, and loyalty. The role involves creating marketing plans, analyzing data, overseeing activations, supervising budgets, and guiding third-party agencies to ensure high-quality

Qualifications

• Bachelor's degree in Marketing, Business, Communications or Psychology/Behavioral Sciences.
• At least 2 years in Marketing, Trade/Channel Marketing, Consumer Engagement, Brand Activation.
• Good communication in English/Filipino; local dialects a plus.
• Experience with activation marketing and channel programs preferred.

Responsibilities

• Assist in Activation Strategy: help create plans for assigned zones and analyze trends to identify opportunities.
• Campaign Development: support consumer campaigns including product launches and visibility initiatives.
• Program Management: oversee deployment of activations, manage budgets and resources, guide third-party agencies.
• Account Management: maintain relationships with key outlet owners and managers.
• Campaign Monitoring: continuously monitor and evaluate campaign effectiveness and feed data into strategic reviews.

Skills

Activation Strategy

Campaign Development

Program Management

Account Management

Campaign Monitoring

Data Analysis

Communication Skills

MS Office

Education

Bachelor's Degree in Marketing/Business/Communications or Psychology/Behavioral Sciences

Tools

MS Office (Word, Excel, PowerPoint)

Job description

JT International (Philippines), Inc. is seeking an Activation Lead to support the Consumer Activation Manager in developing and executing marketing strategies for on-premise channels such as HoReCa (HRC), Leisure, and DSA across assigned zones.

You will manage consumer campaigns to drive brand awareness, trials, repurchases, and loyalty. The role involves creating marketing plans, analyzing data, overseeing activations, supervising budgets, and guiding third-party agencies to ensure high-quality