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GH Premier Review Center Inc. is seeking a Recruitment Marketing Manager to lead the employer branding and candidate acquisition initiatives.
The role focuses on developing recruitment marketing strategies, managing campaigns across digital channels, and coordinating with recruitment and deployment teams to meet hiring targets. The ideal candidate has a marketing or HR background with at least 5 years in recruitment marketing, strong digital marketing skills, and experience supervising a team.
Job Summary
The Recruitment Marketing Manager is responsible for developing and implementing recruitment marketing strategies to attract qualified candidates, strengthen the company's employer brand, and generate a consistent pipeline of applicants. The role oversees recruitment campaigns, digital marketing initiatives, candidate engagement, and coordination with recruitment and deployment teams to ensure that hiring and deployment targets are achieved.
Key Responsibilities
1. Recruitment Marketing Strategy
Develop and implement recruitment marketing campaigns to attract qualified applicants, particularly healthcare professionals, nurses, and other specialized positions.
Manage recruitment branding, social media platforms, job advertisements, and digital recruitment channels.
Create engaging recruitment content, promotional materials, and employer branding initiatives.
Monitor campaign performance, applicant reach, lead generation, and recruitment marketing effectiveness.
2. Recruitment Coordination
Collaborate with recruitment teams to identify manpower requirements, hiring priorities, and sourcing strategies.
Ensure a steady pipeline of qualified candidates through digital campaigns, job portals, referrals, and other sourcing channels.
Monitor applicant conversion rates from initial inquiries to screening, interviews, and successful hiring.
3. Deployment Coordination
Work closely with deployment teams to support candidate readiness, documentation completion, and deployment requirements.
Develop marketing initiatives to generate qualified candidates for international deployment opportunities.
Monitor recruitment-to-deployment conversion rates and identify opportunities to improve candidate processing timelines.
Ensure recruitment campaigns align with actual manpower requirements and deployment priorities.
4. Team Management and Reporting
Supervise recruitment marketing personnel and coordinate with recruitment and deployment teams.
Establish performance targets and monitor KPIs related to applicant generation, hiring, campaign effectiveness, and deployment.
Prepare regular management reports on recruitment marketing performance and workforce pipeline development.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
At least 5 years of experience in recruitment marketing, digital marketing, talent acquisition, or related functions.
At least 2–3 years of supervisory or managerial experience.
Experience in healthcare recruitment, staffing, manpower placement, or international recruitment is an advantage.
Strong knowledge of digital marketing, social media advertising, lead generation, and employer branding.
Experience managing recruitment campaigns, job portals, and applicant conversion strategies.
Knowledge of candidate documentation, deployment processes, and international recruitment requirements.
Strong leadership, analytical, communication, and project management skills.