Recruitment Marketing Specialist

One Food Group; Quezon City; Presencial; PHP 335.000 - 614.000; Jornada completa

Descripción de la vacante

One Food Group is seeking a Recruitment Marketing Specialist to develop and execute strategies that strengthen the employer brand and attract talent across markets. You will manage digital channels, create engaging candidate content, and drive high-impact recruitment campaigns across corporate, managerial, and frontline roles.

The role combines marketing, digital communication, and talent acquisition to position the company as an employer of choice.

Formación

• Bachelor's degree in Marketing, Communications, Advertising, Business Management, Human Resources, or a related field.
• At least 1-2 yrs of experience in marketing, digital marketing, social media management, brand communications, or recruitment marketing.
• Experience in developing and executing digital marketing campaigns and content strategies.
• Strong understanding of social media platforms, digital engagement, and content marketing.
• Excellent creative, communication, and storytelling skills.
• Proficiency in developing marketing collaterals and working with creative design tools or platforms.
• Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Data-driven mindset with the ability to analyze campaign results and translate insights into actionable improvements.

Responsabilidades

• Conceptualize, develop, and execute targeted recruitment marketing campaigns for corporate, managerial, professional, and frontline positions.
• Partner with Talent Acquisition teams and business units to translate hiring requirements into effective campaigns.
• Develop creative recruitment collaterals, campaign materials, and other communication assets.
• Lead recruitment campaigns for high-volume hiring, critical roles, and new store openings.
• Manage and optimize the company's recruitment-related social media platforms and digital channels.
• Create engaging content, including employee stories, career features, recruitment videos, and campaign materials.
• Explore digital platforms and emerging technologies to expand talent reach.
• Monitor digital campaign performance and channel effectiveness.
• Develop recruitment content that communicates culture, opportunities, and employee experiences.
• Collaborate with internal stakeholders to source employee stories and testimonials.
• Ensure consistency of recruitment messaging and visual identity across touchpoints.
• Support the development of recruitment presentations, career brochures, and event materials.
• Plan and support recruitment marketing activities such as career fairs and campus events.
• Develop partnerships with schools, universities, and professional organizations to strengthen talent attraction.
• Create engaging event concepts and recruitment experiences.
• Track and analyze recruitment marketing performance through relevant metrics and provide insights.

Conocimientos

Marketing

Digital marketing

Social media management

Brand communications

Recruitment marketing

Project management

Data-driven mindset

Educación

Bachelor's degree in Marketing, Communications, Advertising, Business Management, Human Resources, or a related field

Descripción del empleo

ROLE DESCRIPTION

The Recruitment Marketing Specialist is responsible for developing and executing recruitment marketing strategies and initiatives that strengthen the company's employer brand, increase talent attraction, and build a sustainable pipeline of qualified candidates across the group's business units.

The role combines marketing, digital communication, content development, and talent acquisition to position the organization as an employer of choice. It will drive innovative recruitment campaigns, manage recruitment-related digital platforms and channels, and create engaging content and experiences that connect the company with potential talents across different markets and talent segments.

Key Responsibilities

1. Recruitment Marketing Campaigns

• Conceptualize, develop, and execute targeted recruitment marketing campaigns for corporate, managerial, professional, and frontline positions.

• Partner with Talent Acquisition teams and business units to understand hiring requirements and translate these into effective talent attraction campaigns.

• Develop creative recruitment collaterals, campaign materials, job advertisements, and other communication assets.

• Lead recruitment campaigns for high-volume hiring, critical roles, new store openings, and other strategic talent requirements.

2. Digital & Social Media Management

• Manage and optimize the company's recruitment-related social media platforms and digital channels.

• Create engaging content, including employee stories, career features, recruitment videos, job postings, and campaign materials.

• Explore and leverage digital platforms, online communities, and emerging technologies to expand talent reach and engagement.

• Monitor digital campaign performance, audience engagement, and channel effectiveness.

3. Recruitment Content & Communications

• Develop compelling recruitment content that communicates the company's culture, career opportunities, employee experiences, and workplace proposition.

• Collaborate with internal stakeholders to source employee stories, testimonials, and business highlights that support employer branding.

• Ensure consistency of recruitment messaging and visual identity across all talent acquisition touchpoints.

• Support the development of recruitment presentations, career brochures, job fair materials, and other talent attraction resources.

4. Recruitment Events & Partnerships

• Plan and support recruitment marketing activities such as career fairs, campus recruitment events, industry engagements, and community-based hiring initiatives.

• Develop partnerships with schools, universities, professional organizations, and relevant communities to strengthen talent attraction.

• Create engaging event concepts and recruitment experiences that enhance the company's visibility among target talent markets.

5. Analytics & Continuous Improvement

• Track and analyze recruitment marketing performance through relevant metrics such as campaign reach, engagement, applicant conversion, application volume, and source effectiveness.

• Generate insights and recommendations to improve recruitment campaigns and optimize talent attraction channels.

• Monitor market trends, competitor employer branding activities, and innovative recruitment marketing practices.

• Continuously explore new approaches and platforms to improve the effectiveness of recruitment marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Management, Human Resources, or a related field.

• At least 1-2 yrs of experience in marketing, digital marketing, social media management, brand communications, or recruitment marketing.

• Experience in developing and executing digital marketing campaigns and content strategies.

• Strong understanding of social media platforms, digital engagement, and content marketing.

• Excellent creative, communication, and storytelling skills.

• Proficiency in developing marketing collaterals and working with creative design tools or platforms.

• Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.

• Data-driven mindset with the ability to analyze campaign results and translate insights into actionable improvements