Platform Strategist

Marie France Bodyline International, Inc.; Makati; On-site; PHP 800,000 - 1,600,000; Full time

Job summary

Marie France Bodyline International, Inc. is seeking a Platform Strategist to unify media, content, creative, insights, tech, and data into platform strategies that drive brand love and business growth across beauty and wellness brands.

You will strategize, identify opportunities, and collaborate with BMC teams to deliver integrated campaigns while staying ahead of marketing trends and optimizing performance.

Qualifications

• 3–5 years of experience in media planning/buying.
• Experience in a performance marketing agency is highly preferred.
• Strong understanding of performance metrics (CTR, CPL, CPM, ROAS, conversions).
• Proven experience developing creative briefs, scripts, copy, and visual directions.
• Knowledge of marketing funnels, CRO, and data-driven decision making.
• Familiarity with AI tools such as ChatGPT, OpusClip, Veo, Runway, Nano Banana.
• Excellent English communication skills, both written and verbal.

Responsibilities

• Develop data-driven platform and content strategies aligned with brand objectives.
• Evaluate agency media plans across acquisition, activation, and retention.
• Identify emerging platforms, trends, and consumer behaviors for growth.
• Develop innovative media programs to keep brands relevant and competitive.
• Build platform-based communities to strengthen engagement.
• Monitor performance and optimize ROI within budgets and timelines.

Skills

Media Planning

Performance Marketing

Data-Driven

Campaign Optimization

English Proficiency

Tools

ChatGPT

OpusClip

Veo

Runway

Nano Banana

Job description

We’re looking for a Platform Strategist who knows that great marketing is more than just being present on every platform—it’s about knowing where, when, how, and why a brand should show up.

In this role, you’ll bring together media, content, creative, consumer insights, technology, and data to build platform strategies that drive both brand love and business growth across our beauty and wellness brands.

If you're a strategic thinker who moves fast, understands consumer behavior, knows your media metrics, and is excited about the future of marketing, this could be your next big opportunity.

WHAT YOU'LL DO

Strategize & Drive Growth

• Develop data-driven platform and content strategies aligned with brand and business objectives.

• Evaluate agency media plans across acquisition, activation, and retention.

• Identify emerging platforms, trends, and consumer behaviors that can create new business opportunities.

• Develop innovative media and marketing programs that keep our brands relevant and competitive.

• Build platform-based communities that strengthen consumer engagement.

Build Stronger Brands

• Identify and understand target audiences across different platforms and communities.

• Develop platform strategies based on consumer behavior, brand direction, and business priorities.

• Create compelling platform briefs that translate insights into strong creative ideas and campaigns.

• Ensure campaigns contribute to key brand metrics such as brand health, attribution, engagement, and brand love.

• Stay updated on emerging platforms, technologies, content formats, and marketing trends.

Create Strategic Partnerships

• Identify and recommend relevant influencers, KOLs, celebrities, and brand ambassadors based on data and category insights.

• Develop partnerships with brands and communities that share our values and target audiences.

• Explore fresh and sustainable partnership opportunities that can create incremental growth.

Optimize Performance & Budget

• Monitor campaign performance and recommend ways to improve efficiency and ROI.

• Ensure campaigns are delivered within approved budgets and timelines.

• Conduct regular media and competitive monitoring across local and global beauty and wellness categories.

• Identify opportunities to make campaigns more effective and cost-efficient.

Collaborate & Influence

• Work closely with BMC teams, agencies, and key stakeholders to bring strategies to life.

• Partner with creative, content, CRM, media, and other marketing teams to deliver integrated campaigns.

• Support initiatives that strengthen a high-performing and collaborative BMC culture.

WHAT WE'RE LOOKING FOR

• 3-5 years of experience in media planning and/or media buying from a media agency, media company, or brand media team.

• Experience in a performance marketing agency or creative/media agency is highly preferred.

• Strong understanding of performance metrics such as CTR, CPL, CPM, ROAS, and conversion rates.

• Proven experience developing creative/ad briefs, scripts, copy, and visual directions that translate into high-performing campaigns.

• Strong knowledge of marketing funnels, copywriting, and CRO.

• Familiarity with AI and emerging creative tools such as ChatGPT, OpusClip, Veo, Runway, Nano Banana, and similar platforms.

• Strong understanding of digital platforms, consumer behavior, and emerging media trends.

• Data-driven, commercially minded, and comfortable turning insights into action.

• Someone who moves fast, takes ownership, and is accountable for results.

• Excellent English communication skills, both written and verbal.

• Experience or strong interest in the beauty, wellness, lifestyle, or consumer marketing industry is a plus.

YOU'LL THRIVE IN THIS ROLE IF YOU...

• Think beyond traditional media
• Know how to turn data into actionable ideas
• Understand that creative and media work better together
• Are curious about emerging platforms and AI
• Can challenge agency recommendations with sound business thinking
• Move quickly without losing strategic clarity
• Care about both brand building and business results

READY TO SHAPE THE FUTURE OF BEAUTY & WELLNESS MARKETING?

If you're ready to turn consumer insights, platforms, creativity, and data into ideas that move the business, we'd love to meet you.