Performance Marketing Strategist

Ogilvy; Philippines; On-site; PHP 800,000 - 1,600,000; Full time

Job summary

Ogilvy Philippines is seeking a Performance Marketing Strategist to lead full-funnel campaigns across Google, Meta, TikTok and LinkedIn. You will analyze performance data, optimize media plans, and drive strategic partnerships with agencies and internal teams to maximize ROI.

The role requires 3–5 years of experience in digital performance marketing, strong analytical skills, and current certification in Google and Meta platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications, Data Science or related field.
• 3–5 years leading full-funnel performance marketing campaigns.
• Expertise in Digital Media and Performance Marketing with attribution, segmentation, CRO.
• Strong analytical, problem-solving, and data-synthesis skills.
• Historically influenced senior stakeholders to drive growth KPIs.
• Hands-on in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads; programmatic desirable.
• Current Google Media Buying and Meta Certifications required.

Responsibilities

• Strategic development and refinement of media plans across paid channels.
• Drive integration of performance marketing across brand touchpoints for ROI.
• Lead initiatives beyond KPIs to grow market share and business growth.
• Upskill teams through training and knowledge sharing.
• Local market strategy development in partnership with brand teams.

Skills

Full-funnel performance marketing

Digital media

Performance marketing

Analytical thinking

Stakeholder influence

Platform proficiency

Programmatic media buying

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Certifications (Google, Meta)

Education

Bachelor's Degree in Marketing/Business/Communications/Data Science

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Programmatic

Job description

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

This pivotal role demands a highly analytical and results-driven Performance Marketing Strategist to lead the development and execution of sophisticated, full-funnel performance marketing campaigns. You will be instrumental in driving measurable business growth by optimizing media efficiency, leveraging advanced data insights, and fostering strategic partnerships with agencies and internal teams. The ideal candidate will possess a deep understanding of the digital media landscape, expert platform knowledge, and a proven track record of translating complex data into actionable strategies that deliver exceptional ROI.

What You’ll Do

Strategic Media Planning & Development:

• Own the strategic development and refinement of comprehensive media plans, with a strong emphasis on digital channels, collaborating closely with the Media Lead and external media agencies.
• Drive the integration of performance marketing strategies across all brand touchpoints (paid, owned, earned) to ensure cohesive, timely, and highly efficient campaign execution.
• Proactively identify and champion innovative media ideas and experimental initiatives to unlock new growth opportunities and optimize campaign performance.

Performance Analysis & Optimization:

• Conduct in-depth performance analysis, leveraging advanced analytics tools to generate actionable insights for Integrated Category Reviews and Media Reviews.
• Develop and implement a robust data-driven strategy to continuously optimize campaign performance, ensuring alignment with key business objectives and KPIs (e.g., ROAS, CPA, LTV, Conversion Rate).
• Formulate and apply strategic frameworks to diagnose complex business problems within the performance marketing domain, develop testable hypotheses, and deliver data-backed recommendations for improvement.

Leadership & Collaboration:

• Serve as the primary strategic owner for paid media initiatives across assigned clients/brands, acting as a trusted advisor to senior leaders and stakeholders.
• Lead strategic initiatives that extend beyond traditional media KPIs, focusing on holistic business growth and market share expansion.
• Drive continuous media performance management, including rigorous competitive analysis to identify market opportunities and define optimal media sufficiency across the entire media mix.
• Act as a subject matter expert, upskilling internal marketing teams in digital performance best practices through collaborative training and knowledge sharing.

Local Market Strategy & Innovation:

• Develop and localize comprehensive media strategies in partnership with brand teams, ensuring optimal media spend effectiveness and efficiency across all paid, owned, and earned channels.

What You’ll Need

• Bachelor’s Degree in Marketing, Business Administration, Communications, Data Science, or a related quantitative field.
• Minimum 3-5 years of progressive experience inleading and executing full-funnel performance marketing campaignswithin a fast-paced environment, demonstrating expertise in total media planning across multiple paid media platforms.
• Demonstrated expertise and hands-on experience in Digital Media and Performance Marketing, with a strong understanding of attribution models, audience segmentation, and conversion rate optimization (CRO) principles.
• Exceptional quantitative, analytical, and problem-solving skills, with the ability to synthesize complex data into clear, actionable insights and strategic recommendations.
• Proven track record ofsuccessfully managing strategic projects and influencing senior stakeholdersto achieve significant business growth KPIs directly attributed to paid media strategy.
• Advanced proficiency and hands-on experiencewith leading performance marketing platforms, including:
  • Google Ads (Search, Display, YouTube, Shopping)
  • Meta Ads (Facebook, Instagram)
  • TikTok Ads
  • LinkedIn Ads
• Programmatic Media Buying experience is highly desirable.
• Current certificationsin Google Media Buying (SEM, YouTube, Display) and Meta Certifications (Planning and Media Buying) are required.
• Excellent collaboration, communication, and presentation skills, with the ability to articulate complex strategies to diverse audiences.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.