Brand Marketing Lead

Marie France Group of Companies; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Marie France Group of Companies is seeking an evolved Brand Lead to own strategy for luxury beauty brands, driving full-funnel GTM plans and sustainable growth across push and pull marketing.

This role blends sharp business thinking with creative vision; you will lead Marketing Specialists, manage agency partnerships, monitor budgets, and ensure campaigns are delivered on time, on brief, and with measurable impact.

Qualifications

• 8–10 years experience in luxury brand management
• Proven track record of transforming brands with evidence
• Strong grasp of performance metrics (CTR, CPL, CPM, ROAS) and CRO
• Creative briefing and ad copy/visuals expertise
• Proficient in English communication

Responsibilities

• Drive data-driven brand strategies across the full funnel
• Lead brand campaigns and brief agencies for sharp outputs
• Partner with agencies to select ambassadors and KOLs
• Direct Marketing Specialists and collaborate across departments
• Manage budgets and ensure on-time, on-brief delivery

Skills

Brand leadership

Data-driven decision making

English communication

Tools

ChatGPT

OpusClip

Veo

Runway

Nano Banana

Job description

We are seeking an evolved, well-rounded marketing leader to take full ownership and accountability for assigned brands. As Brand Lead, you will drive brand health, full-funnel GTM strategy, and business growth across both push and pull marketing disciplines.

This role demands a balance of sharp business strategy, creative vision, and a deep understanding of the global and local beauty and wellness categories.

Key Responsibilities

• Business Growth & Strategy: Craft scalable, data-driven brand strategies across the entire funnel. Develop research-backed segmentation recommendations and lead community creation within targeted subcultures.
• Brand Equity & Campaign Management: Curate audience-centric push and pull campaigns tailored to user consumption behaviors and life stages. Partner with BMC teams to author sharp, inspiring briefs and optimize campaigns across media platforms.
• Brand Partnerships & KOL Management: Collaborate with agencies to select and engage purposed ambassadors, influencers, and brand partnerships that deliver measurable growth.
• Leadership & Team Culture: Direct Marketing Specialists and collaborate across BMC departments to foster a high-performing, best-in-class organizational culture.
• Budget & Financial Oversight: Ensure all projects are executed within budget and on schedule. Continuously monitor internal data, run competitive category scans, and track cost-drivers to ensure maximum cost-efficiency.

Key Performance Indicators (KPIs)

• Business growth demonstrated through sales performance.
• Brand health metrics verified by third-party research (e.g., Brand Pulse, BUMO figures).
• Sound business management, ensuring campaigns are delivered on time and within budget.

Qualifications & Requirements

• Experience: 8–10 years in brand management, with a strong background in luxury brands, service industries, and brand planning/strategy.
• Track Record: Proven history of building or transforming brands, backed by actual proof of concepts, citations, or marketing effectiveness awards.
• Analytics & Performance: Strong grasp of performance metrics (CTR, CPL, CPM, ROAS), conversion rate optimization (CRO), and sales funnels.
• Creative & Briefing Expertise: Demonstrated ability to craft sharp ad briefs (copy, scripts, visuals) that yield top-performing creative outputs.
• Tech & AI Savviness: Hands-on familiarity with modern AI tools (e.g., ChatGPT, OpusClip, Veo, Runway, Nano Banana).
• Mindset & Communication: Fast-paced owner who lets data drive decisions, backed by strong English oral and written communication skills.